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In the final of the major prize competition Generator, organised by Societe Generale Bank, entrepreneurial innovations were presented by 10 teams and evaluated by an expert jury.

The best entrepreneurial innovation was declared as the “Keep it cool” smart cooling system, which saves energy of up to 30 per cent, presented by Milan Đurica and the “Food Group” team, which won prize money of a million dinars, awarded by Societe Generale Bank.

The 500,000-dinar public prize, which was chosen via voting on the generator.rs website, was won by the “PetGuards” team, who designed an online platform for finding reliable pet minders while owners are away.

Competition participants were also awarded by partner companies: the Vip mobile prize was won by semi-finalists “Plativoo”; KupujemProdujem awarded the “Cake Wizard incubator” team; retail chain Maxi awarded the “Kuponocikl” team, while ICT Hub gave a prize to the “Woobox” team.

The finalists were initially selected among 780 applicants, then 40 semi-finalists.

Generator is the first major prize competition organised by Societe Generale Bank to commemorate the 40th anniversary of its operations in Serbia.

 “It is very important for Societe Generale Bank to once again highlight its great commitment to innovation and entrepreneurship, especially in the year of this anniversary of doing business in Serbia,” noted Maria Rousseva, President of the Executive Board of Societe Generale Bank.

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