Serbia’s gaming industry has seen a notable rise, with reported revenue growth of 22% over the past year, reaching a total of €214 million, according to a new annual report presented by the Serbian Games Association (SGA), in collaboration with PwC and the Serbian Chamber of Commerce.
Teodora Rodić, PwC’s manager for digital solutions, startups, and innovation for Southeast Europe, was said to have explained that this increase was not purely the result of domestic expansion.
Analysts reported that she highlighted how the figures reflected broader global developments, including the relocation of foreign companies to Serbia.
In particular, it was noted that firms employing a significant number of Russian nationals had begun to play a more prominent role in the Serbian market.
Observers have indicated that this shift marked a departure from the industry’s earlier focus on nurturing homegrown studios.
The presentation of the report was understood to have framed Serbia as a case of agile economic adaptation, driven by both internal talent and external forces.
The diplomatic and business communities were said to be paying close attention to Serbia’s transformation into a digital hub—seeing in its gaming industry not just a tech trend, but a reflection of wider geopolitical and economic dynamics.