Fifteen Serbian food companies are making their mark at The Saudi Food Show in Riyadh, one of the Middle East’s premier agri-food expos.
Held at the expansive Riyadh Front Exhibition Centre until May 14, the event brings together over 1,000 exhibitors from 97 nations.
Among them, Serbian producers—ranging from frozen fruit exporters to organic jam makers—are showcasing the country’s diverse agri-food portfolio across two national pavilions, organised by Serbia’s Chamber of Commerce and Development Agency.
Companies like ITN Group, Master Food, Budimka and Kinoko are tapping into a rapidly growing Saudi market eager for healthier, premium imports.
Ambassador Dragan Bisenic visited the stands, underlining Serbia’s strategic ambitions in this $27 billion food economy.
As Vision 2030 reshapes Saudi Arabia’s consumption landscape, Serbian firms are seizing the moment, leveraging platforms like “Tawasul Meetings” to forge key partnerships.
It’s a timely move into a youthful, dynamic market hungry for new tastes and trusted quality.