The V+O GROUP is announcing its arrival in the travel and destination marketing industry, with the founding of MINDHAUS in collaboration with Iossif Parsalis, one of the most experienced executives in the respective sector in Greece, who will be heading up the new agency. The new agency will operate in the fields of strategic communication, marketing and branding of companies and institutions in the wider travel and tourism sector.
Having an extensive experience in travel and destination marketing and communication, including work for airlines, airports, hospitality, tourism destinations, V+O decided to proceed with the creation of MINDHAUS, to support more effectively the tourism industry, Greece’s most rapidly growing economic sector. This business initiative, which comes as a natural development for V+O, considering its history and track record, is being implemented with Iossif Parsalis, the former General Manager and a founding executive of Marketing Greece, who has a deep understanding of travel and destination marketing and tourism market needs.
MINDHAUS aims to fill the gap in strategic, in-depth and comprehensive travel and destination communication. It aspires to become the strategic consultant and partner of companies of the wider tourism and destination sector, offering services that cover all communication stages both in Greece and abroad; ranging from research, analysis and planning to strategic marketing design, digital communication and the integrated implementation and evaluation of marketing communication and activations.
Thomas Varvitsiotis, President of V+O Group said: “It’s part of V+O’s DNA to constantly move ahead and innovate in a strategic, visionary and results-oriented way. The founding of MINDHAUS is the response to a rapidly growing sector, reinforced with the knowledge and experience V+O has accumulated in strategic communication. It’s a great pleasure for us to welcome Iossif Parsalis to our team. Iossif has extensive experience and profound knowledge of the travel and tourism industry and this makes us feel even more confident about the success of our new business initiative”.
Iossif Parsalis, General Manager of the new agency stated: “We have set high goals, from the outset. We are rolling up our sleeves. This opportunity I am given is an honour and I feel that great responsibility comes with it. MINDHAUS’ aim is to partner the client and help his or her business grow. We want to be trusted, to counsel and help the entrepreneur meet the objectives he or she has set. MINDHAUS will be a strategic organization, offering integrated marketing and communication services.