Apart from the new taste, originating from 4 gifts of nature, LAV has prepared a special surprise for its loyal consumers. In June (18th, 19th and 25th), LAV organised free trips for their loyal fans on which they were able to taste the new LAV beer directly from the production.
LAV also awarded its fastest fans with free trips specially created for all true lovers of beer. The trips included a visit to the brewery of Carlsberg Serbia in Čelarevo where they found out, straight from the lion’s mouth, how four gifts of nature – barley, hops, water and yeast – transform into the new LAV beer and how is beer bottled and stored. After that, the fans were taken to the Beer Museum where they were able to taste fresh beer and learn from the experts how to properly pour and serve it.
The best visitors were also awarded a beer draughting certificate. In the Museum, the guest has also learned about the history of one of the most notable Serbian families of the 19th and 20th century – the family of Lazar Dunđerski, the founder of the Čelarevo brewery.