HEINEKEN Promotes Responsible Consumption, Traffic Safety

Well known action of HEINEKEN Serbia – „Guys, who drives home?“ marked this year's Exit festival, visited by more than 215,000 people

HEINEKEN Promotes Responsible Consumption, Traffic Safety

Guys, who drives home?“ – visitors of the Exit festival used free taxi ride this year.

By promoting responsible consumption and traffic safety at the most visited music festival in Serbia, HEINEKEN Serbia was giving away vouchers for free taxi transportation to or from the Petrovaradin Fortress, in association with the Agency for Traffic Safety and Exit Foundation. Visitors of the festival could get the taxi vouchers at the Safe Zone, after participating in a short educational quiz on responsible consumption, and that way they had the opportunity to arrive safely and responsibly to their destination.

During the campaign „Guys, who drives home?“, which has been organized by HEINEKEN Serbia for the fifth year in the row, more than 150,000 people have been transported safely, and HEINEKEN Serbia will continue the implementation of the action during the upcoming music summer festivals.