The Ada Mall shopping centre, currently under construction near Ada Ciganlija, will bring innovation to the Serbian market.
Ada Mall will differ from other shopping centres not only in terms of its specific design but also the fact that it is built according to green construction standards.
“Ada Mall recently received a prestigious reward at the international “European Property Awards” competition. This award was granted by an expert jury comprising experts from the world of design and innovation. We wanted to transfer a part of Ada Ciganlija to Ada Mall and this was made possible by London-based studio Design International, which derived the shape of the mall from the shape of the lake, which follows the configuration of the terrain and will have plenty of lush greenery. Ada Mall is designed according to LEED Gold/Platinum standards, which will be incorporated into the complex. We will also use the latest materials and equipment that comply with all domestic and international standards. Our visitors will recognise top quality, a unique ambience and original design, besides a great offer,” noted GTC Company CEO Peđa Petronijević.
GTC Company is investing more than €100 million in the construction of Ada Mall.
With regard to the tenant mix, Petronijević explained that Ada Mall would bring some new brands to the Serbian market. “We are proud to announce that CineStar Cinema, a completely digitised cinema, equipped with the latest technological standards, will be part of our centre, appearing in Belgrade for the first time. We will also present other newcomers, like fashion brands Mohito and Forever 21, which will bring to Serbia the latest trends at affordable prices for the first time.
The Ada Mall shopping centre will also have the first mono-brand Asics store in Belgrade, among other sports brands like Sport Vision, Planeta Sport, Nike, Buzz and Under Armour. We are in communication with many fashion retailers, including H&M, Reserved, Sinsay, Terranova, Calliope, LC Waikiki, Orsay, Tom Tailor, Fashion&Friends, Guess, Replay, Superdry, DM Drogerie and many more. Our main goal is to provide the best tenant mix that will satisfy all the needs of our future customers.”