In the presence of more than a thousand invitees, the Direct Media system, part the United Group, marked the beginning of a new cycle of developing its operations and announced that regional marketing is entering the next phase of its evolution.
With a new visual identity, as a long-term leader in advertising, communications and media services in South East Europe, DIRECT MEDIA United Solutions will continue to lead in the new business era of the digital transformation of the region, as it moves towards the future of marketing and advertising.
“Last year we became part of United Media, the United Group, the leading system in this part of Europe in the field of telecommunications and media that is striding through the new technological era and has been innovating business on a daily basis. That is why we have the great privilege of starting a new development with United Group, while at the same time we can clearly recognize the contribution we will give to the development of the Group and regional marketing in general”, said Chief Operating Officer of DIRECT MEDIA United solutions, Jovan Stojanović.
In the large system of United Media and United Group, DIRECT MEDIA United Solutions will continue with the development of new technologies, innovative advertising models and digital marketing. This will enable the creation of unique communication solutions that will be marketed through various advanced platforms, and provide a quicker step forward into the digital era and more efficient business development for companies, brands and the media across the region.
“In the new era, connectivity is the main currency, and communication strategies of the new generation that we are developing are the solutions to business challenges. Those will be far more complex, technologically demanding solutions that merge with existing ones and create new ways for communication. As professionals, we are entering a new development cycle fully prepared for this step and with a lot of enthusiasm and confidence”, said Jovan Stojanović.
Almost twenty years of Direct Media’s operations have been marked by regional expansion, pushing the borders in the advertising industry, the production of premium television content and socially responsible operations. Through continuous improvement of expertise, Direct Media has succeeded in importing global standards into the region’s marketing industry despite the fact that it does not belong to a chain of global agencies.
DIRECT MEDIA United Solutions provides services to international and domestic companies on the markets of eight countries in the region through a network of offices and affiliates: in Serbia, Montenegro, Macedonia, Albania, Bosnia and Herzegovina, Slovenia, Croatia and Bulgaria.