Sitemap

Direct Media Academy Welcomes ‘Trendwatching’ Marketing Experts

Will Chinese President Xi Jinping Extend 10-year Rule

According to experts, Xi Jinping will very...

US Senate Votes To Support Sweden And Finland Joining NATO

Finland and Sweden are backed by the...

The Emir Of Qatar Invites The President Of Serbia To The World Cup

The Ambassador of Qatar in Belgrade, H.E....

Price Of Gold Soars Above 1,800 Dollars

The price of gold soared in trading...

‘Zoe’ Becomes the World’s First Named Heat Wave

The heat wave that hit the southern part of Spain last week is the first in history to get...

Liz Truss Leads Race To Become Next UK Prime Minister

British Foreign Minister Liz Truss maintaines her lead over former finance minister Rishi Sunak in the race for the...

Construction Of New Balkan Energy Route Underway

Europe is investing 240 billion euros in the electricity transmission network, with plans to build a new network towards...

Schroeder: Russia Wants Negotiated Solution To Ukraine War

Russia wants negotiations to end the war in Ukraine, and last month's grain delivery agreement could be a step...

South Africa’s National Anthem: What Are The Lyrics And Why Are There Two Separate Songs?

South Africa’s national anthem is a musical diamond, being the only neo-modal national anthem in the world. But what...

The lecture attended by 500 marketing professionals that took place in Belgrade as part of Direct Media Academy saw experts from the world’s leading marketing expert hub Trendwatching present key trends as a recommendation to brands, the media, and marketing agencies.

Offering a service or product that makes life easier—by using artificial intelligence; being present everywhere and at all times in completely new places and contexts; connecting young people with peers who share the same interests; companies making internal changes for the better (and talking about it!); and, finally, being different and unpredictable—these are the five global trends in marketing for 2018.

“Consumer behaviours and expectations are changing faster than ever. Watching trends allows you to see newly emerging consumer expectations before they hit your business so that you can innovative to respond. In an environment of rapid change, you need to become your own trendwatcher!,” said David Mattin, Trendwatching’s Global Head of Trends & Insights.

Direct Media’s Managing Director Jovan Stojanović said that monitoring trends is important in marketing that connects companies and consumers, just as is always working on yourself through learning.

“Several years ago, we launched Direct Media Academy to help us to get better in our business, and today we opened its doors to the wider marketing community for the first time.  We want to share some of our expertise with the community and to strengthen our brands and the market as a whole through better communication. In our keeping track of new knowledge this time we’re getting help from the visiting speakers from the Trendwatching team, who bring a global perspective on marketing,” Stojanović said.

Direct Media Academy (DMA) is a regional educational program completed by more than 300 participants so far. The DMA organization and program committee are made up of Direct Media experts from different areas of marketing and communications: brand strategy, communication planning, research, digital marketing, public relations, and social media communications.  

The program is designed as a series of lectures and workshops in the form of modules that cover the theoretical and practical parts of these marketing areas. 

This year DMA hosted a team of Trendwatching lecturers, David Mattin Delia Dumitrescu Lead Innovation Architect and David Mattin TrendWatching’s Global Head of Trends & Insights.

Established in 2002, and with hubs in London, Singapore, New York, Amsterdam, São Paulo and Lagos, Trendwatching helps forward-thinking business professionals in 180+ countries understand the new consumer and subsequently unlock compelling, profitable innovation opportunities.

Related Articles

Business sector and individuals in the fight against coronavirus

The list of donations of the business sector, business and sports associations, charities and individuals is getting longer daily, with the donors allocating significant...

Ljubica Vukčević, Head of Research & Insight at Direct Media United Solutions

We Always Track Changes In The Media

The media is changing, and the time spent using the media is extending. This was also shown by the statistics of company Nielsen for...

Jasna Dugalić, Direct Media Serbia

A New Era Has Begun

The start of 2019 was marked by a change in the visual identity of Direct Media and an announcement that regional marketing will enter...

DIRECT MEDIA United solutions announces new era of regional marketing

In the presence of more than a thousand invitees, the Direct Media system, part the United Group, marked the beginning of a new cycle...

Direct Media donates funds to NURDOR

In the spirit of support to those who most need help, Direct Media organised a humanitarian basketball tournament at the year’s end for its...

Marketing Experts At The 9th Direct Media Academy: Innovate, Do Not Imitate

"The next wave of innovation in the world will encourage corporations to change, using means that are already available. That is why we need...

Jasna Dugalić, Account Director at Direct Media

Ever Stronger Partnerships

There is a lot of talk about "what is the key to a successful relationship between agency and client" Jasna Dugalić, Account Manager at Direct...

Jasna Dugalić, Account Director, Direct Media

Regional Motor for the Development of Communication

The past fifteen years have been marked by the maturing of the marketing industry in the region in every sense, first and foremost through...