Sitemap

Carlsberg launches production of Zrenjanin beer

CorD Recommends

Red Cross of Serbia Marks 148 Years of Humanitarian Service

In a grand ceremony held at the...

EU Agreement Grants Consumers the Right to Repair Beyond Warranty Period

In a significant stride towards sustainability, European...

China Pioneers 6G Network Testing with World’s First Satellite Launch

In a groundbreaking advancement, China has announced...

Lana Zorjan, 16, Earns Global Recognition as Top Young Classical Artist

Sixteen-year-old violinist Lana Zorjan from Serbia has...

Renewables Set to Eclipse Coal in Global Power Generation by 2025, IEA Forecasts

In a landmark shift for global energy dynamics, the International Energy Agency (IEA) forecasts a decline in coal's share...

Serbian Flavors Take Center Stage at Dubai’s Gulfood 2024

At the prestigious Gulfood 2024 in Dubai, a cohort of 24 Serbian firms showcases their culinary prowess, marking a...

Serbia Awards Distinctions to Notable Personalities on National Day

In a ceremonial tribute to Serbia's National Day, President Aleksandar Vučić presented awards to a host of esteemed individuals...

Western Balkans Eye EU Membership by 2028

At the esteemed Munich Security Conference, a cornerstone event in global security discourse, leaders from North Macedonia, Albania, and...

Serbia Eyes Stake in Thessaloniki or Piraeus Ports to Boost Exports

In a strategic move to enhance its export capabilities, Serbia has expressed readiness to acquire a portion of either...

Mayor of Zrenjanin Čedomir Janjić and Carlsberg Serbia CEO Vladimir Vava presented a revival of one of the symbols of the city on Begej, Zrenjanin Beer.

The city of Zrenjanin and Carlsberg Serbia joined forces and achieved cooperation that will enable citizens of Zrenjanin to soon have a beer that will proudly carry a label with the name and symbols of their beloved city.

In addition to returning their favourite beer to the Zrenjanin, this cooperation aims to restore the brewery’s tradition of the city, so that two dinars from each sold bottle of new beer will be allocated for the construction of the Kraft brewery in Zrenjanin. In order for the new beer to be entirely in line with the taste of those for which it is primarily intended, all interested will have the opportunity to vote for the best of the three offered beer recipes and the most beautiful of three designs of the label, and the name and prescription from the highest number of citizens of Zrenjanin will become a new trademark of Zrenjanin beer.

There is no, I believe, no Zrenjanin who, for the meaning of our former beer and brewery Lazar Dunđerski, will not wish that at least a part of this tradition will be present in our city today. Our efforts and initiatives to achieve this have been recognised by Carlsberg, and here we are on a joint project, which we are presenting today and who, I am sure, will live on mutual satisfaction – said Mayor Čedomir Janjić.

In cooperation with the representatives of the City of Zrenjanin, we will implement a project that will have a broader social significance in the future as Carlsberg Srbija will allocate two dinars for each sold bottle to support the local community from which the brand originated. The collected funds from the sale of Zrenjanin beer will be invested in the construction of craft brewery in the territory of Zrenjanin. We firmly believe that in the next couple of years, this small brewery, besides production and new jobs, will stimulate the development of local tourism and catering industry – said the CEO of Carlsberg Serbia, Vladimir Vava.

The selection of three proposed recipes and the range of the new label of Zrenjanin Beer will be held in the period from February 1 to February 7 in front of the City Hall on Trg Slobode, and all citizens of Zrenjanin older than 18 years can take part. Zrenjanin beer will be sold in a recycled bottle of 0.5l.

Related Articles

Jovana Vještica, Communication Manager, Carlsberg

Women Excel in the Beer industry

As a company, Carlsberg Group is committed to gender equality and have integrated gender equality and women’s empowerment into their business strategy. This is...

Pavel Erankevich, Managing Director, Carlsberg Serbia Group

Providing Both – Great Products And Great Experiences

Over the past two decades of operations on the Serbian market, Carlsberg Serbia has become known for introducing new trends and constantly offering consumers...

Carlsberg Group

Zero Carbon Emissions By 2040

The Carlsberg Group has launched its new programme for environmental protection, social responsibility and conscientious corporate governance (ESG - Environmental, Social and Governance) under...

Metito To Secure Sustainable Solution For Water Supply Challenges In Zrenjanin

The Contract for realization of a water treatment project in Zrenjanin has been signed in the Government of the Republic of Serbia between the...

Branka Radojičić, HRBP At Carlsberg Serbia

Diversity Is Our Strength

With more than 40,000 employees, the Carlsberg Group represents one of the world's four largest international brewers, which unifies diverse cultures, people and brands...

Aleksandra Dutina, HR Director, Carlsberg Srbija

The Synergy Of Diversity Yields Results

Carlsberg Srbija, as a company that operates at the global level, and as a responsible company, endeavours to develop and foresee its business plans,...

Mayor: Simo Salapura

City Of Zrenjanin

Zrenjanin is a city and the administrative centre of the Central Banat District in the autonomous province of Vojvodina. The city covers 190.9 km²...

Carlsberg Serbia donates 5 million rsd to healthcare institutions

Carlsberg Serbia has donated five million dinars to some of Serbia's leading healthcare institutions to help curb the COVID-19 epidemic Clinical Hospital Centers "Zvezdara" and...