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Belgrade has been enriched by another shopping centre, while the citizens of the capital have gained an attractive gathering place that will become a new centre of attention.

BIG FASHION, located at 84 Višnjička Street has opened its doors to all visitors and lovers of good fun and even better shopping.

With 32,000m2 of retail space, BIG FASHION comprises two levels with a large number of varied shops and a third level dedicated to dining, relaxation and fun.

Alongside an IDEA supermarket, an 8-screen Cineplexx cinema, children’s playgrounds, restaurants including McDonald’s and KFC, as well as a variety of service industries, visitors can also expect a large number of domestic and international brands, such as H&M, Zara, Bershka, Stradivarius, Pull&Bear, Fashion&Friends, Pandora, Dexy Co Kids, Sport Vision, CCC and Shoestar, as well as brands appearing in Serbia for the first time – Tezenis, Funky Buddha, Oxette and others.

The BIG FASHION project forms part of the portfolio of the company Big Shopping Centers Israel, which currently manages 58 retail and leisure centres around the world, including 27 centres in the U.S. and three in Serbia.

The company’s other projects in Serbia include:

BIG Shopping Centre Novi Sad (covering 40,000m2), opened in 2012;
BIG FASHION Vidikovac (covering 70,000m2), the opening of which is planned for spring 2019.

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