Beko, one of the leading brands in Europe in the white goods sector, has more than doubled its market share from May to December 2015 since its return to the Serbian market, and, according to the research results of GfK agency ended the year 2015 with around 12% units based share.
“After 12 years of operating in Serbia, we firmly believe that this market has great potential, which is why we opened a regional centre in Serbia in 2015. The opinions, desires and capabilities of local consumers mean a lot to us, and we are working with full capacity to achieve the ambitious plan of becoming the No. 1 brand for household appliances by 2018” – said Arel Atakol, the General Manager of Beko Balkans, the regional representative of the Beko brand.