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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Koenraad Adam, New Belgian Ambassador to Serbia

Koenraad Adam has an MA Degree from Ghent University in African History and Culture and a postgraduate Erasmus ‘Comparative Study of Knowledge Systems’ from the same university.

He entered Belgium’s diplomatic service in 1990, serving as attaché of diplomatic training at the Ministry of Foreign Affairs in Brussels, after which he held the post of attaché and deputy head of mission at the Belgian Embassy in Addis Ababa, Ethiopia, from 1992 to ‘93.

From 1993 to ’95 he was 2nd Secretary and Deputy Head of the International Commodity Agreements Unit DG-Multilateral Affairs, MFA, and from 1995 to ‘98 he was 2nd Secretary and Head of the Economic Affairs Unit of the Belgian Embassy in Moscow.

He became 1st Secretary and Deputy Head of Mission at the Belgian Embassy in Lisbon in 1998, before receiving his first ambassadorship in 2003, when Mr Adam became Belgian Ambassador in Kampala, Uganda and non-resident Ambassador to the Republic of Eritrea.

From 2006 to ‘09 he was Head of the DRC Congo-Unit, Africa department DG Bilateral Affairs at the Belgium MFA and in 2009 he was appointed Belgian Ambassador to Cuba in Havana, before serving, from 2012 to ’15 as Ambassador of Belgium to the Republic of Tanzania and non-resident Ambassador to the Republic of Malawi, Mauritius and Zambia resident in Dar es Salaam.

Ambassador Adam arrives in Serbia from the position of director of the Belgian MFA’s Policy Planning Department.

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Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

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News

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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