H.E. Alona Fisher-Kamm, Israeli Ambassador to Serbia:

All Serbian Municipalities Know About Courses In Israel

The main Israeli investors came following the democratic changes in 2000. Overall investment reached around €1 billion over the years and is mainly focused in the real estate sector which made us the top investor in this sector in Serbia

I’m very proud of the fact that the Embassy and NALED joined hands already from the establishment of the organization. We took an active role in most NALED initiatives, such as the Ambassadorial team’s initiative dedicated to promoting the investment potentials of certified municipalities. We appreciate very much NALED’s support in distributing invitations to various courses we provide, such as agriculture, women’s empowerment, entrepreneurship and innovation, and clean tech.

NALED is the key point in making sure information on the course reaches every municipality in Serbia.There are also Serbian companies representing Israeli IT companies, agriculture technology as well as apparel and jewellery. However, we have few investments in manufacturing such as Strauss Adriatic’s acquisition of Doncafe and the Foundry of Precise Castings – LPO Ada in the ownership of Bet Shemesh Engines.

NALED is the key point in making sure information on courses reaches every municipality in Serbia

NALED’s contribution in cutting red tape and improving the business environment through Business Friendly Certification has earned great respect from our side. For instance, real estate investors immediately felt the benefits of the e-construction permitting system NALED has implemented together with the Ministry of Construction, Transport and Infrastructure. We notice a trend of expansion in developing retail parks outside Belgrade, which is a good sign for more balanced urban development.

However, the gap in the current trade balance and the potential is huge, so we plan to put more effort into organizing special missions and delegations of businesses, and we see NALED as a valuable partner in these initiatives.