Jelena Marinković MSc., Executive Director Responsible for Integrated Marketing Communications and Member of the Executive Board of the Novi Sad Fair:

Fair Of New Ideas And Technologies

There is an ever increasing number of exhibitors at the Novi Sad Fair who are opting to produce and present organic products and equipment for the production of healthy food

The Agricultural Fair in Novi Sad has for decades represented a leader in the affirmation of technological achievements in agriculture, while each new event brings to Serbia the latest solutions from this important branch of industry.

The Agricultural Fair, which will be held this year in Novi Sad from 14th to 20th May, is certainly one of the most important events of its kind in the region. Have you noticed an increase in the number of exhibitors dedicated to preserving the environment?

With a long tradition and a confirmed high rating, the International Agricultural Fair ranks among the most important events in the field of agriculture in this part of Europe. This year it will feature exhibitors from 60 countries, as well as the most important local entrepreneurs operating in the field of agriculture and in economic sectors related to agriculture.

This year will see the considerably greater participation of exhibitors from China, ensuring our manufacturers and visitors will be presented with top products from that country, under the auspices of the exhibition “Premium brands from China”, while the joint appearance of over 30 companies from that Asian country will represent a kind of fair within the fair. Group exhibitions have also been announced for exhibitors from Italy, which is this year’s partner country, the Netherlands, Hungary, Austria, Bosnia’s Republika Srpska, Turkey, Czech Republic and, after a break of more than 10 years, exhibitors from Spain will also present their products. Attractive appearances at the International Agricultural Fair have also been announced by two companies operating in the field of agriculture from the United Arab Emirates: Al Dahra and Al Rawafed Holding LLC.

Agricultural Fair ranks among the most important events in the field of agriculture in this part of Europe

With the financial support of the Ministry of Agriculture and Environmental Protection, and the organisational support of the Serbia Organica National Association for the Development of Organic Production and the Futoški Kupus Association, the Agricultural Fair will also include an exhibition of organic products and products with protected designation of origin. This is a unique opportunity to present products with added value in one place.

This autumn you will organise the 24th Eco World Fair, dedicated to the conservation of the environment. Which sectors are expected to be represented the most?

The preservation of the environment and the restoration of nature are the basic common traits of exhibitors at the Eco World Fair. This is where the latest technologies, ecological standards and innovation are presented, but also products of organic production, collectors and processors of medicinal herbs and honey producers, all of whom are advancing their relationship to environmental protection. The public’s interest in this fair is growing every year, while a special place is occupied by contents intended for participants organised in the framework of the “Ecological classroom”, as well as other educational gatherings that are organised during the fair.

What are the long-term plans of the Novi Sad Fair when it comes to organising events dedicated to environmental protection and sustainable development?

The Eco World Fair is not the only event of the Novi Sad Fair that is thematically dedicated to environmental protection. In addition to this, we also organise the International Days of Energy and Investment, which deals with all of the most current topics in the fields of energy efficiency, renewable energy sources, construction and environmental protection.

In order for International Energy Day to promote the importance of energy efficiency as comprehensively as possible, this year we have introduced a civil engineering segment. This primarily relates to energy savings and securing sustainable construction by applying technical measures, standards and conditions for the planning, design, construction and use of structures. We are organising this event with the aim of encouraging business contacts and cooperation between all relevant actors in the field of energy and the sector of local development in Serbia and the region, enabling the familiarising of potential investors with investment projects and stimulating greater investment, to introduce advanced technology and forms of financing energy projects and to contribute to the activation of renewable energy sources and the environmentally conscious construction of buildings.