Digital Transformation Of Culture

We will use I.T. and applications to present the wealth of our culture, art and creative industries to the general public. This process involves a number of activities that include not only scanning, photographing and other mechanical activities, but also a number of very important procedures

Dejan Maslikovic

The digitisation of cultural heritage and products of modern creative industries is a strategic commitment of the Ministry of Culture and Information, and it fits perfectly into the strategic goals of the Government related to the need to speed up the process of digitising all segments of public administration and public institutions.

It was only a matter of time for the digitisation process to spread to culture. Through information technologies and applications, the general public will be presented with the treasures of our culture, arts and creative industries. Digitisation changes the way in which cultural assets and artworks are produced, marketed and consumed.

What is involved in the digitisation process for cultural heritage and modern creative industries?

– This process involves a number of activities that include not only scanning, photographing and other mechanical activities, but also a number of very important procedures. These procedures are related to the development of an integrated glossary, the collection and collation of metadata, the development of plans and programmes, selection of contents etc.

When free access is enabled, as long as it does not infringe copyright or related rights, a wider local and international public will have access to Serbia’s cultural heritage and modern creative works. The importance of this project is multifaceted

How fast can the digitisation process be implemented, providing the general population with access to the cultural heritage of Serbia?

– There is one important condition for digitisation: the contents, the subject matter of the digitisation process, first need to undergo important procedures, such as cataloguing, descriptions of buildings, and, even more importantly, all cultural assets and buildings need to be restored and conserved. The speed of digitisation and the availability of digitised contents depend primarily on human resources.

Data in digital format needs to be protected; safe migration and long-term storage need to be ensured in accordance with state-of-art technologies.

The management of digital content is the most important segment of digitisation as a whole.

When free access is enabled – as long as it does not infringe copyright or related rights – a wider local and international public will have access to Serbia’s cultural heritage and modern creative works. The importance of this project is multifaceted. I will only mention the importance of promotional activities, the development of cultural tourism and, of extreme importance, supporting the development of creative industries. All this makes digitisation a driving force for economic growth, which is confirmed by the fact that the development of the national portal of culture and the register of digitised contents is a priority for the Government and is included in the government’s action plan.