Dragan Radić, founder of Ninamedia:

Trustworthy Partner

For more than a decade and a half, the content distributed by Ninamedia has been indispensible morning information, not only for marketing experts, but also for business leaders

Ninamedia is the most prominent clipping agency in Serbia that monitors, on a 24/7 basis, all happenings published in the Serbian media, including more than 5,000 websites, social networks, blogs etc., thanks to its network of correspondents, but primarily thanks to the introduction of technological innovations.


From its establishment until today, Ninamedia didn’t require a long time to become a leader in the field of media content monitoring and analysis in Serbia. What are the most significant market changes that you have confronted during this period?
 
From November 2001, when we first believed that we could create the market leader in monitoring, we have today arrived at the fact that this is what we are now. The pace of technological and social change is growing rapidly and it was inevitable that we would adapt and achieve that form. In our work, that specifically meant that, after our decade-long, 24-hour monitoring of all media outlets and portals, the needs of the market also imposed the necessity to monitor social networks, where news is most commonly born today. And I can state with pride that we have not only succeeded in that, but that we are still the only company in Serbia that offers this service to hundreds of its clients.

The needs of the market, in addition to basic media clipping reports, today also demands reports from social networks (Buzz monitor), adequate images (Ninamedia production), as well as feedback from consumers and users (Ninamedia Research)

Which “products” do you offer clients and which information formats are most in demand?
What separates Ninamedia on the media monitoring market is the fact that we consider it our duty to proactively develop the media monitoring market and that, in addition to focusing on developing our core business, we also develop in terms of breadth, adding operations and other market segments that are complementary. Some 15 years after the original Ninamedia, we now offer:

Global Analysis Clipping – online platforms through which we deliver to our users the results of media clippings from print, TV, radio and internet media;

Buzz Monitor – advanced application for digital monitoring that covers more than 5,000 sites in Serbia, social networks, blogs, forums and internet user comments, with our users provided with reports of relevant mentions in real time;

Personalised analysis of media content – created by a team of expert analysts;

Ninamedia’s media exposure report reviews of media reports according to area, provided on a daily, weekly, monthly, quarterly, semi-annual and annual basis;

Translation servicesenabling us to provide all of our services in foreign languages;

Ninamedia Researchmarket research and public opinion surveys carried out by adapting a wide range of research methods to the specific needs of clients;

Ninamedia Production – a network of correspondents that covers Novi Sad, Belgrade, Niš, Kragujevac, Kosovska Mitrovica and Priština, and which enables mobile teams to meet at any place where events are happening in Serbia within an hour at the most. We also film and produce documentary-fiction broadcasts, promo films, videos, commercials, corporate and special events.

The market, in addition to basic media clipping reports, today also demands reports from social networks (Buzz monitor), adequate images (Ninamedia production), as well as feedback from consumers and users (Ninamedia Research), and we offer them all of that in one place.

How do you design your development path, considering the market’s constant technological innovation?
We haven’t slept from day one; we monitor the trends and needs of our clients 24-hours-a-day. We see our further development path through the expansion of existing services, in order for all market niches in the field of media, production, translation and research aspects to be covered, and for us to be the best in each of them.