Serbia has witnessed a significant boost in its tourism sector in June 2024, with a 6.6% increase in tourist arrivals and a 6% rise in overnight stays compared to the same period last year.
According to the Republic Institute of Statistics (RZS), this growth is primarily driven by foreign tourists.
The data reveals an impressive 11.4% increase in the number of international visitors, while domestic tourists recorded a modest 1.8% rise in overnight stays.
The largest number of tourists came from Turkey, with 26,626 arrivals. China followed with 16,822 tourists, and Bosnia and Herzegovina ranked third with 16,664 visitors.
Belgrade continues to be Serbia’s top tourist destination, boasting 330,161 overnight stays. Novi Sad registered 53,497 overnight stays, and Niš recorded 32,194.
Among spa destinations, Sokobanja led with 56,533 overnight stays, followed closely by Vrnjačka Banja with 56,242. Mountain resorts also showed strong performance, with a total of 231,476 overnight stays. Zlatibor was the most visited mountain resort with 85,412 overnight stays, followed by Kopaonik (35,050) and Tara (29,540).
These positive trends underscore the growing appeal of Serbia as a travel destination, particularly among international tourists, highlighting the country’s diverse attractions and increasing prominence on the global tourism map.