Petar Popović, Executive Director Of The Business Customer Division At Telekom Srbija:

How Does Telekom Srbija Contribute To The Development Of ICT?

The term “Information and Communications Technologies” appeared at the beginning of the new millennium and represents a logical continuation of the synergies of telecommunications and information services.

The modern way of life requires fast and reliable access to information, and users want a single solution for their IT needs, regardless of where their IT resources are located, and ways to access them. It is no longer only important to network, but rather to offer services, tools and complete solutions that needed both in the economy and in society as a whole. Connectivity, as the basic service of telecoms operators, in this way gains a new dimension and importance, but its quality becomes crucial. In short, that is actually the essence of ICT concepts and approaches. Users are not interested in technology and the way something is implemented; the user only wants to satisfy their needs, as quickly and simply as possible, with the lowest possible costs.

When one looks at the telecoms market in the Republic of Serbia, an indisputable fact is that Telekom Srbija has been recognised as the most important factor of development and innovation, and that it covers the entire range of telecommunications services, as well as the most advanced ICT solutions.

Telekom Srbija, following world trends on the market, has identified customer needs and presented itself as a strong player on the ICT scene, offering an ever increasing number of services and solutions in the ICT domain. In the past few years, Telekom Srbija has invested significant resources in the development of ICT solutions as part of the digital transformation to the market and the company itself.

IT is a complex segment, and for many users it is still not clear what they get by using ICT services, with the widespread problem of a lack of IT staff. For this reason, many of the ICT services that we offer to our customers are easy to activate, tailored both to users with advanced knowledge of IT and users who have encountered IT exclusively through Gmail and Facebook.

The already know services that are the basis of every ICT market – web and mail hosting, as well as domain registration, have been offered by Telekom Srbija since their founding nearly ten years ago. This year, these services are given new, modern attire in the form of the latest Cloud platform, based on the principle of Software as a Service – SaaS. Activation and use of services is as easy as Gmail or Facebook.

The Cloud platform, from which Telekom Serbia offers services in the “cloud”, is becoming increasingly popular, especially in the segment of small and medium-sized enterprises, where it is necessary to quickly allocate IT resources, without major investment.

Telekom Serbia, by following world trends on the market, has identified customer needs and presented itself as a strong player on the ICT scene, offering an ever increasing number of services and solutions in the ICT domain. In recent years, Telekom Serbia has invested significant resources in the development of ICT solutions as part of the process of digital transformation both for the market and the company itself.

Providing infrastructure as a service (IaaS) within the framework of Cloud services achieves flexibility in the area of server infrastructure at an unprecedented level. The user, regardless of the area of operation and size, is in a position to, within a few minutes, raise servers that previously required several weeks, or even months. In addition to the speed of implementation, for customers it is extremely important that this does not entail any initial costs, that they are billed monthly and are done so through the principle of pay-per-use and pay-as-you-grow, without the need to pre-plan sizing servers for the upcoming period of time.

The introduction of Cloud services and the possibilities of using it to offer different software, according to the aforementioned SaaS principle, enables small companies and start-ups dealing with software development to easily reach a huge market, using the sales channels and marketing of Telekom Srbija to promote their software, along with simultaneous hosting software on the latest platforms, with top security and guaranteed availability. The guaranteed security of data, and the fact that data contained on the platform does not leave the borders of the Republic of Serbia, ensures that Telekom Srbija is recognised as a high quality and reliable partner on the ICT scene. Several domestic companies are in the process of certifying software, after which they will be able to present them to the market through the Cloud services of Telekom Srbija, where Telekom wold carry out payment collection, promotion and the provision of hosting services for end users.

Cyber security is not only limited to the Cloud. Telekom Srbija is aware that in today’s times information is worth as much as pure gold, and it approaches the issue of security with due diligence. A wide range of services related to security are available to our customers – from the simplest antivirus software, via control of access to the internet, email filtering and SPAM protection, all the way to the most modern systems for the protection of corporate internet access and systems for protection against DDoS attacks. All systems that are available to our customers are also systems that Telekom Srbija uses for its own needs, which means first-class systems and platforms for our users, regardless of the size of the user.

The Cloud platform, from which Telekom Serbia offers services in the “cloud”, is becoming increasingly popular, especially in the segment of small and medium-sized enterprises, where it is necessary to quickly allocate IT resources, without major investment.

In addition to cyber-security, Telekom Srbija also offers the option of Telehousing, placing user equipment in the most advanced data centre in this part of Europe – with state of the art physical and technical security systems (access control, video surveillance etc.), alongside the perfect conditions for the operation of equipment (power and air conditioning, and redundant optical access).

The ICT market is very dynamic and it is essential to have a strong and reliable partner who it able to follow it. Telekom Srbija, by offering ICT services and complete solutions in this way, frees the end-user of concerns about planning, procurement, maintenance and the operation of essential IT resources, allowing them to concentrate on their core business.

By offering ICT services in a simple way, Telekom Serbia allows for better and easier operations, also performing seamless transition from “old-fashioned” ways of doing business with the help of paper or, at best, Excel spreadsheets, to the modern way of doing business, where a company’s management can instantly receive required reports, access the desired data or communicate with employees, regardless of where they are and which technologies they use.

The development of ICT is not only in more investments or building high quality and reliable infrastructure, but rather also in the continuous education of both employees and the market itself, and introducing the benefits brought by ICT transformation, the better use of resources and reducing costs.