Marijana Vasilescu, President Of The Executive Board Of Sberbank Srbija

Results Confirm Business Model’s Quality

The exceptional operational results achieved by Sberbank in the first half of this year, as well as in the previous period, confirm that the bank has gained the trust of citizens and business clients

We spoke with Marijana Vasilescu, President of the Executive Board of Sberbank Srbija, about banking operations, digitisation and consolidation in the banking sector.

How satisfied are you with the bank’s operations this year?

– We are extremely satisfied with operations, this year and in general since Sberbank Srbija started operating on the Serbian market. We ended last year with a significant increase in the number of clients of as much as 62 per cent, and during this year we are continuing to record great results.


Deposits and placements with both retail clients and businesses are growing and they are precisely the ones who best confirm the quality of our business model.

Namely, growth of 11 per cent in deposits of the population, but also the growth of 8.7% in deposits in the segment of large and medium-sized enterprises in the first half of the year, are a clear signal of the trust we have gained.

Placements with retail clients in the first half of the year grew by 23 per cent, while the credit portfolio of medium-sized and large enterprises increased by 17 per cent compared to the previous year.

The profit realised in the first half of the year is 35 per cent higher than in the same period last year, and we expect that by the end of the year it will be two and a half times higher compared to last year. This kind of good result is based on an increase in the number of clients, improvements in efficiency and the optimisation of operating costs.

We expect the future to bring us new growth, and our corporate policy is such that we are always ready to provide our customers with an even better offer and to nurture partnership relations

What makes the Serbian banking market attractive for your bank?

–I would say that we are mutually attractive – the Serbian market for the bank, but also that the offer of the bank is attractive and recognised as such by the market.

When we view the parameters determined by the size of a bank, we can state freely that we are a medium-sized bank. That fact itself represents our comparative advantage and gives us the opportunity to be quick in making changes dictated by the market and trends, and to offer above-average service quality.

Sberbank Srbija

In that context, I would mention numerous initiatives and projects, and among them, I would highlight the unique partnership programme on the Serbian Super Card market, of which we are co-owners, and with which we have satisfied a special market niche.

The development of digital banking is one of the key aspects of our business plan. I will note that we are very proud that we are the first bank in Serbia to enable customers to pay their bills via mobile phones – by scanning the 2D bar code. This service eases the payment of bills significantly, with maximum precision.

In the corporate business segment, we are positioned as a bridge between Serbian and Russian companies, while our share in foreign trade with Russia currently totals 20 per cent, with a tendency of continuous growth.

In your opinion, what has been brought by the current wave of banking sector consolidation?

– We believe that consolidation will be a wind in the sails of banks that will stimulate us to invest even more in our own development and growth. Generally, this year has seen significant changes in the ownership structures of banks, and we are awaited by even greater activity in the domain of digitisation, increasing the efficiency of operations and unavoidably intensive cooperation with FinTech companies.

The strong support that Sberbank Srbija has, thanks to financial giant Sberbank Russia and the members of the Sberbank Europe Group, both in terms of expertise and specialisation, and in terms of virtually unlimited funds that we can lend to the Serbian economy, definitely represents our comparative advantage.

Nikolaos Sliousaregko, President of the Management Board of the HBA

New Investment Opportunities

The fact that Greek Prime Minister Kyriakos Mitsotakis and Serbian President Aleksandar Vučić were present at the Greek-Serbian Business Forum marks a major shift...

Fanina Kovačević-Popaz, Executive Director of the HBA

Consistency & Innovation

The Hellenic Economic Association of Serbia’s 20 years of successful operations represent a source of inspiration and good practices that the HBA will continue...

Slavica Đukić Dejanović, Serbian Minister of Education

We Understand Digitalisation’s Challenges And Opportunities

Serbia is striding towards confronting all the changes dictated by contemporary global trends and is ready to respond to all the challenges in the...

Miloš Đuričanin, Director of Strategy and Development at the Nordeus Foundation

The School of the Future is a School of Opportunities

Our vision is to provide children and young adults with a platform to create and learn through experience, via which they can connect, jointly...

Balkan Borders Blur as Free Labor Movement Pact Launches

Marking a significant shift in the labor markets of Southeast Europe, Serbia, Albania, and North Macedonia have forged an...

Serbia Commits €5.4 Billion to Renewable Energy by 2030

Serbia's state-owned power company, Elektroprivreda Srbije (EPS), has announced an ambitious plan to invest €5.4 billion in renewable energy...

Serbia and Angola Cement Cultural Bonds with New Cooperation Programme

Serbia and Angola have inked a Cultural Cooperation Programme set to span from 2024 to 2026, as announced by...

Serbia Awards Distinctions to Notable Personalities on National Day

In a ceremonial tribute to Serbia's National Day, President Aleksandar Vučić presented awards to a host of esteemed individuals...

Western Balkans Eye EU Membership by 2028

At the esteemed Munich Security Conference, a cornerstone event in global security discourse, leaders from North Macedonia, Albania, and...