MTEL this year commemorates 17 years of doing business as the absolute market leader, which is a result of immense dedication, continuous work, growth and constant learning, says CEO Zoran Milovanović
As CEO of MTEL, Montenegro’s youngest telecommunications operator, Zoran Milovanović discusses with us how the company achieved its leadership position, why it is crucial for new products to emerge in response to customers’ needs and what the 5G network brings citizens.
MTEL is the absolute leader in Montenegrin telecommunications. This prestigious title and position wouldn’t have been possible if your quality hadn’t been recognised by the customers who’ve placed their trust in you.
— The latest market share data shows that we have over 40% of the market in mobile telephony, internet and cable services, which is a historic result.
We work diligently and continuously on the development of new products, which are created in response to the needs of our customers, who’ve always been our motivation and will continue to be. MTEL’s market position is a result of immense dedication, constant work and growth, but also continuous learning.
We are continuously developing our Move TV platform, which enables access to over 250 channels, the ability to rewind programmes up to seven days, and access to content from wherever the user is located. Through the Secure Net service, we provide our mobile users with reliable protection from viruses, hacker attacks and other threats.
Each of our services is designed to allow customers to use everything offered by new technologies easily, quickly, simply and securely
We offer packages with Montenegro’s highest minimum speed of 120 Mbps, while our self-care app has over 200,000 active users. This has been a year of outstanding results, accompanied by significant investments, especially when it comes to the expansion of the 5G network, which will open the doors to a future full of opportunities for citizens.
The numbers show that you’re on the right track and ready to tackle any challenge and continue setting trends.
— MTEL last year achieved record growth in both revenue and profit. We generated €111.5 million in 2023, which is a 36% increase compared to 2022, when revenues totalled €81.62 million. MTEL’s sales revenue amounted to €79.1 million, while the company achieved a net profit of €28.47 million in 2023, which is nearly six times higher than 2022’s profit of €5.75 million. I’m proud to say that we’re a company that’s trusted by citizens. Each of our services is designed to allow them to use everything that’s offered by new technologies easily, quickly, simply and securely.
MTEL was the first company in Montenegro and around the region to organise a 5G event, at which citizens of Montenegro could witness the benefits of the fifth generation of mobile communications. The event featured a DJ performance in Podgorica, a violinist in Nikšić and a saxophonist in Bar. These performances were transmitted via hologram to all three locations simultaneously.
As a socially responsible company, MTEL contributes actively to the everyday progress of society. Which programmes and initiatives do you focus particular attention and support on?
— MTEL has always been on the right side, as evidenced by our support for sport, science, culture and education. We’ve been general sponsor of the Basketball Federation of Montenegro for many years, while our support for sport continues through our sponsorship of the Jadran Water Polo Club from Herceg Novi, which will soon compete under the name “Jadran m”. We have educated thousands of citizens, organised six start-up academies, held over 100 workshops on programming, robotics and 3D printing for children, and delivered educational workshops under the Secure Net initiative. We are also proud of the Friend of Children and Families Award, presented by the Association of Montenegrin Managers and representing further recognition of our contribution to society.