Despite challenges, we have managed to implement ambitious plans and contribute to the growth of the country’s real estate market and tourism sector as a whole, says Portonovi CEO Rashad Aliyev with pride
Speaking in this interview, Portonovi boss Rashad Aliyev explains how Montenegro has successfully positioned itself as an attractive luxury destination with a flourishing real estate market, but also what makes Portonovi a unique resort in Europe that’s attracting increasing interest from international buyers.
With the summer drawing to a close, you must feel proud that Portonovi has completed another successful season marked by improved offers and increased guests of the resort. Is their satisfaction the goal that drives you?
— Absolutely! Guest satisfaction has been central to everything at Portonovi since 2019. We aim to progress each season by continuously improving our offers and services.
Despite the two years of the pandemic marking our early journey, the last two years have seen great interest shown and we’ve received overwhelmingly positive feedback. Over the last five years, through close collaboration with our partners, we’ve transformed Kumbor into a prestigious destination that continues to attract attention. This, coupled with numerous awards, pushes us to keep innovating and setting ever-higher standards for our guests and homeowners.
Foreign investors have recognised Montenegro’s potential and are investing more than ever.
— Indeed! Montenegro’s potential is unmatched, which is why we chose it for Portonovi, which is home to Europe’s first One&Only. This address aims to draw attention not only as a tourist hot spot, but also with carefully selected residential developments that bring this remarkable corner of Europe to life.
Every aspect of Portonovi pays homage to Montenegro’s heritage, preserving it through architecture, amenities and various events
Montenegro is popular with investors thanks to its prime location, luxurious lifestyle, favourable legislation and high returns. At Portonovi, we have witnessed firsthand how these factors contribute to increasing interest among international buyers. However, a continued commitment to infrastructure growth and maintaining a stable investment climate are essential to sustaining this momentum.
What are the key success factors?
— Our strategic initiatives have been carefully crafted to ensure that Portonovi becomes a preferred choice for visitors and a memorable home for residents. Portonovi isn’t just a resort, but rather represents a lasting investment in Montenegro’s future. Every aspect of Portonovi pays homage to Montenegro’s heritage, preserving it through architecture, amenities and various events. Portonovi has introduced initiatives to promote responsibility while providing the luxurious and exclusive experience visitors expect. Innovative solutions, such as utilising seawater for heating and cooling, exemplify our dedication to blending luxury and ecological awareness.
This is a year of celebration for Portonovi. What key milestones have you reached?
— Portonovi has become a testament to what can be achieved when vision, determination and expertise come together. Portonovi today distinguishes itself with its low-density, low-rise buildings, top-quality infrastructure, and the only One&Only Resort in Europe. Many champions call it home. Since the 2019 opening of our Marina, we’ve hosted prestigious yachts, including the historic Kalizma and modern superyacht Bold in 2023. These iconic vessels represent the way we merge tradition with modern luxury. Another key milestone was the opening of One&Only Portonovi in 2021, marking this chain’s first European location. This firmly placed Portonovi on the global luxury map, attracting high-net-worth individuals and celebrities to this exceptional destination.
