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Svetlana Smiljanić, member of the executive board of Wiener Städtische Insurance

Ready for Future Challenges

„It is advantageous to be part of a large family, especially one with such a long tradition, reputation and strength as VIG, which currently...

Bojana Perić, Ekostar Pak General Manager

Recycling is an Opportunity

In the 14 years since its founding, Ekostar Pak has gained the trust of more than 840 companies, with in excess of 798,000 tons...

Novomatic Serbia

Fusing Tradition and Innovation with a Future Vision

NOVOMATIC AG stands out as one of the leaders of the global gaming industry. Founded in 1980 by Professor Johann F. Graf in the...

Pinar Yalcinkaya, MPC Properties CEO

Driving Impact through Innovation and Service Excellence

At MPC Properties, we’ve concentrated on using strategic planning and innovation to maintain our position as industry leader in the commercial real estate sector,...

Miloš Škorić, Gorda Director

Gorda Unites and Connects

“For three decades, we have been working and creating something good – not just for the awards, but primarily for the emotion. We respect...

Danilo Mijušković, President of the FIC Pharma Industry Committee (Merck)

Partners for Technological Change

The pharmaceutical industry in Serbia can offer the state its experience and expertise in order to drive technological advancement in areas such as healthcare digitalisation and the application of artificial intelligence

At the FIC Pharmaceutical Industry Committee, we believe that one of the key advances in Serbia’s pharmaceutical industry is the state’s increasing investment in improving the availability of new therapeutic options. In practice, this means greater access to medicines and improved healthcare for patients in Serbia. However, these funds still aren’t sufficient to fully meet the needs of patients, and we are not yet at the level of medicine availability seen in the European Union, though we are certainly on track to achieving that.

Globally, we live in an exceptionally challenging environment when it comes to medicine supply. We are witnessing global shortages of some extremely important medicines. Economic crises, wars, labour shortages and rising production costs are just a few of the reasons for potential supply disruptions. Given all these factors, the role of the pharmaceutical industry in Serbia is becoming increasingly significant. I am confident that the industry, in cooperation with the state, will work to ensure the most stable medicine supply possible.

To maintain and improve the availability of innovative and generic medicines in Serbia, we need to focus on a few key steps: long-term savings through the use of efficient and modern therapies with preventative measures; analysis of the effectiveness of therapy; accelerating procedures for registering and introducing as many innovative and generic medicines as possible to the Drug Lists in Serbia. An active dialogue between institutions, companies and experts is an essential condition for any discussion about the progress of healthcare today.

Easier Access to Healthcare for All

We aim to improve dialogue and foster better, more efficient cooperation with state institutions, ensuring that every citizen has faster and easier access to healthcare

We’ve made progress in Serbia in terms of building partnerships and improving dialogue with the Ministry of Health, the National Health Insurance Fund and the Medicines and Medical Devices Agency, to ensure the provision of the most efficient and effective healthcare to all citizens.

I would also like to highlight the fact that the pharmaceutical industry in Serbia can offer the state its experience and expertise in order to drive technological advancements in areas such as healthcare digitalisation and the application of artificial intelligence. Digitalisation and the use of artificial intelligence bring many benefits to healthcare, from improving diagnostics and personalising medicine to suit patients’ individual needs, to speeding up administrative processes that become more efficient, freeing up healthcare workers to focus on direct patient care. The fast processing and sharing of medical data enhances analytics and the evaluation of the effectiveness of different therapeutic options. All these changes together make the healthcare system more efficient, precise and accessible, where the pharmaceutical industry can assist in various partnership projects with state institutions.

This is why the FIC Pharmaceutical Industry Committee will be very active, as we see this moment as representing the right time to launch new ideas and new solutions.

We want to work to improve dialogue and establish more effective cooperation with state institutions, so that every citizen can have faster and easier access to healthcare.

Nataša Pavlović Bujas, President of the International Public Relations Association (IPRA)

Learning, Growing, and Speaking Out

Since its establishment in 1955, IPRA has consistently emphasised accountability, ethics and trust—values that are today more relevant than ever. These values were reaffirmed...

H.E. Christian Ebner, Ambassador of Austria to Serbia

Austria Will Remain “a Friend of the Balkans”

Austria has been, and will remain, a reliable partner in Europe and beyond. In these volatile times, but also a period marking the beginning...

Aleksandar Goračinov, SME HUB Director

Swiss Support Powers Serbian SME Transformation

Thanks to the Government of Switzerland and the expertise of the SME HUB team, local businesses are receiving financial and expert support to connect...

Jürgen Schreder, Advantage Austria director for Serbia, Montenegro and North Macedonia

Attractive Nearshoring Destination

Austrian companies place a strong focus on the services sector, while there is growing interest in green energy and the opening of production plants...

Gender Equality as a Foundation for Successful Business

Strategic Partnership between Addiko Bank and Women on Boards Adria to Promote Gender Equality and Increase Women’s Representation on...

Serbia Leads Europe in Growth of Foreign Tourism Revenue

Serbia achieved the strongest increase in foreign tourism revenue in Europe, according to the latest quarterly report by the...

Office for IT and e-Government Introduces New eSeal Cloud Service

The Office for Information Technology and e-Government has introduced eSeal in the cloud, a new service that allows public...

Denmark Encourages Serbia on Its Path to EU Membership

The expansion of the European Union is one of the priorities for the coming period, stated Denmark's Minister for...

Czech Prime Minister Petr Fiala Opens Czech House in Belgrade

Czech Prime Minister Petr Fiala opened the Czech House in Belgrade during an official visit to Serbia, highlighting that...

Belgrade to Host Global Partnership on Artificial Intelligence Summit in December

Belgrade will host the major Global Partnership on Artificial Intelligence (GPAI) summit on December 3rd and 4th, where discussions...

Polish Prime Minister Donald Tusk: EU is not complete without Serbia

Poland supports Serbia’s European path, and the European Union is not complete without Serbia, stated Polish Prime Minister Donald...

Montenegro Bans Single-Use Plastics Under New Law

In accordance with the Waste Management Law, Montenegro has officially banned plastic bags and single-use plastics as of this...

Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

Over the past decade, Serbia has significantly reduced its shadow economy, lowering it from 29.1% to 21.1% of GDP,...

Claudia Sheinbaum Sworn In as Mexico’s First Female President

In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...

Belgrade to Host Global Partnership on Artificial Intelligence Summit in December

Belgrade will host the major Global Partnership on Artificial Intelligence (GPAI) summit on December 3rd and 4th, where discussions...

Polish Prime Minister Donald Tusk: EU is not complete without Serbia

Poland supports Serbia’s European path, and the European Union is not complete without Serbia, stated Polish Prime Minister Donald...

Montenegro Bans Single-Use Plastics Under New Law

In accordance with the Waste Management Law, Montenegro has officially banned plastic bags and single-use plastics as of this...

Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

Over the past decade, Serbia has significantly reduced its shadow economy, lowering it from 29.1% to 21.1% of GDP,...

Claudia Sheinbaum Sworn In as Mexico’s First Female President

In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...
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