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Reshaping Serbia’s Economic Landscape

Through its advocacy for regulatory reforms and efforts to boost economic competitiveness, as well as its focus on public-private dialogue and sustainability, the FIC has been pivotal in shaping Serbia’s dynamic economic environment

The Foreign Investors Council (FIC) in Serbia has been a key organisation in fostering a more favourable business environment since its 2002 inception. The FIC has achieved a number of important milestones over the years, which have contributed to the overall advancement of Serbia’s business landscape, its economic growth and improved standard of living for citizens.

The FIC is recognised for its consistent advocacy of regulatory reforms, showcased in its annual White Book – representing a comprehensive report that outlines key challenges in Serbia’s business environment and recommends actionable reforms. This platform serves as a valuable reference for policymakers, providing insights into the perspectives of foreign investors and helping them prioritise essential changes.

The FIC’s efforts have brought improvements across several sectors, including tax legislation, labour laws, digital transformation, real estate, combating illicit trade, food safety and the broader legal framework. More recently, it has also positively influenced the financial sector, tourism and hospitality, as well as the healthcare and pharmaceutical industries. These initiatives have been crucial to Serbia remaining competitive in an increasingly technology-driven global market, spearheading innovative changes to the regional financial sector and advancing the introduction of new therapies in healthcare.

As Serbia continues to develop, the FIC’s continuing efforts will remain vital to ensuring that Serbia remains a competitive and attractive destination for both foreign and domestic investments

The ability to facilitate constructive dialogue between the public and private sectors has been a cornerstone of the FIC’s success. Through continuous communication and cooperation with government institutions, local businesses and international stakeholders, the FIC has fostered a collaborative environment in which issues can be addressed more effectively.

Furthermore, the FIC is the only association in Serbia that brings together bilateral chambers of commerce, representing the broader business community with the unified goal of improving the business environment and investment opportunities for the benefit of all citizens.

Importantly, the FIC has been a key advocate for the harmonising of Serbia’s laws with European Union legislation, thereby further facilitating Serbia’s integration into the European economic framework.

Beyond economic contributions, the FIC has also been a leader in promoting corporate social responsibility and sustainability initiatives in Serbia. Many FIC member companies have implemented CSR programmes that focus on environmental protection, community development and ethical business practices. These initiatives not only enhance the reputation of foreign companies operating in Serbia, but also set a standard for local businesses to follow.

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