Digitalisation and the information age have contributed to the erasing of the border between the centre of the world and its periphery, while the improved visibility of new brands, patents, artworks and start-ups originating in Serbia or involving Serbian people are scattered around the world. Is that enough for today’s Serbia to be recognised for its creative potential, innovative ideas and originality?
Led by the notion that creativity addresses everyone by way of the universal language, the Serbia Creates national platform was launched in Serbia four years ago, with the initial idea of enabling Serbia to show off its creative talents as a springboard to transition the country to a knowledge-based economy.
CorD Magazine surveyed some of the creative ambassadors of Serbia Creates, asking them for their opinion on what the modern Serbia should look like and what should form the basic fundamentals for establishing a process of giving and offering between the state and creatives. Judging by the answers of the creative ambassadors of the Serbia Creates project, deliberations on a new image for Serbia represent a constant dialogue between the past and the present, between creatives who are scattered around the world and those who decided to physically return to Serbia, between efforts to change Serbia’s image in the eyes of others and to change ourselves, and to utilise the historical legacy, in a meaningful way, to leap onto a “unicorn”.