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Live With Reforms

As well as witnessing the commencement of EU accession negotiations, 2016 will also bring the adoption of several new laws in Serbia in order to facilitate long-awaited, thorough and deep-rooted economic reform

The Serbian government has already warned that this year will be a difficult one, due to this reform, adding that this is a price that will have to be paid by the whole of society in order for it to progress.

Similar warnings were announced at the beginning of last year, while business conditions this year are far more challenging due to the parliamentary and local elections, the migrant crisis, an unstable European and global economy, terrorism and undefined international politics.

In this issue of the CorD, we have asked some of our most distinguished business leaders to comment on the operations of their companies in such complex conditions.

Gordana Brasic
GORDANA BRAŠIĆ, PRESIDENT AND HR DIRECTOR AT HENKEL SERBIA

Topic: Sustainable Business in the Existing Business Environment and Measures for Greater Efficiency

Leadership Based on Sustainable Development

Thanks to its commitment to sustainable development, the Henkel Company has achieved excellent results and maintained its leadership position successfully for many years. “To Achieve More with Less” is the idea at the core of Henkel’s sustainability strategy, which the company uses as a guideline for all its business processes and activities.


Jasmina Knezevic
JASMINA KNEŽEVIĆ, FOUNDER AND DIRECTOR OF BEL MEDIC

Topic: The most rational solution in terms of regulating private practices to the benefit of health workers, the state and patients

Health Insurance Reform Needed

Private medical practice is a very young sector. Until 1989, the laws of the former Yugoslavia did not allow private practice. Now, years later, there are around 1,500 private healthcare facilities (general hospitals, specialised hospitals, community health centres and polyclinics).


Jelena Pavlovic
JELENA PAVLOVIĆ, MANAGING DIRECTOR AT PHILIP MORRIS SEE

Topic: Export and production growth lead to the expansion of production and the creation of new jobs in Serbia

Record Export and Production, 200 New Workers Hired

Expanding production and focusing on export remain among Philip Morris’s strategic priorities, we more than doubled our export last year, while our export has increased fifteen-fold compared to five years ago. Back in 2010, we exported to just three countries, while by year’s end 2015 the products produced at our Niš factory were sold in over 60 countries. 


Nikola Vujacic
NIKOLA VUJAČIĆ, DIRECTOR OF OPERATIONS AND EXECUTIVE DIRECTOR OF VICTORIA GROUP

Topic: Agribusiness as an engine of regional development, and opportunities for Serbia to become a hub

Via Education and Efficiency to Greater Profit Margins

Agriculture and the food industry are among the key sectors for the development of the economies of Serbia and the region, as well as being sectors that can make us competitive on the global market. Serbia truly has sufficient abilities to become a regional leader, considering its huge agricultural potential. 


Dimitrije Knjeginjic
DIMITRIJE KNEGINJIĆ, CEO LAFARGE SRBIJA

Topic: Priorities and goals of the new Lafarge Holcim Group

Transforming Commercial and Market Approach

Lafarge Serbia is part of the Lafarge- Holcim Group, which was established in July 2015 following a merger between Lafarge and Holcim, the two leading building materials companies.

Serbia and the EU

What Game Are People Playing?

President Vučić’s trip to Moscow doesn’t represent a turning point, rather a move within a broader balancing act—one which the EU continues to tolerate,...

Convulsing Country

Resistance Yet to Find Its Political Voice

In a country overwhelmed by multiple crises, both the government and rebelling students and citizens desire a watershed moment – with the first group...

Serbia and Technical Governments

Is it Different This Time?

The deepening political crisis and the PM’s resignation are likely to lead to negative economic indicators. However, viewed over the long run, they open...

Constructiona nd Safety

The Canopy Symbolises Profound Negligence

The collapse of the Novi Sad train station’s concrete canopy completely laid bare the dismantling of the underlying postulates of the Serbian construction sector....

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

US and China to Resume Trade Talks in London

In a high-stakes diplomatic turn, Chinese Vice Premier He Lifeng is set to meet top U.S. officials in London...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

US and China to Resume Trade Talks in London

In a high-stakes diplomatic turn, Chinese Vice Premier He Lifeng is set to meet top U.S. officials in London...