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Ana Tozzi, Foreign Investors Council (FIC) Executive Director

Digitisation Supports Key Reform

One topic clearly stood out as the unifying factor mentioned at all KBF panels as a game changer – digitisation. One could find numerous reasons why digitisation is in focus. In the view of the FIC, the key reason is that digitisation could turn out to be a universal recipe for treating the two biggest challenges in Serbia

On the side of the Government, this would be how to increase Government efficiency and ensure laws are implemented fully and consistently. Particularly interesting is an application in the area of taxes, which is often mentioned as a key reform priority, both by the Government and the private sector. By reinforcing digital communication with taxpayers, the Tax Administration could increase its efficiency and consistency, as well as unleashing capacity for a stronger fight against the grey economy.

For businesses, the key challenge is how to increase competitiveness and grow in the global market of the 21st century. And here also the ace up the sleeve could be going digital and so bridging current disadvantages/ lack of resources to significantly increase market share. Especially intriguing was the story of how even a traditional sector, such as agriculture, could be boosted by digitisation.

We are committed to sharing knowledge, as a true partner for growth, and working together with all stakeholders to make Serbia more prosperous

Here we wish to note that the Foreign Investors Council recognised early on the importance of this topic and formed the Digital & E-Commerce Committee in September 2016. We gathered our members around this platform in order for them to exchange their vast knowledge and experience of the corporate digitisation wave and help Serbia modernise its regulatory framework and create preconditions for the 4th industrial revolution. We are committed to sharing knowledge, as a true partner for growth, and working together with all stakeholders to make Serbia more prosperous.

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