The criteria for gaining the status of “Superbrand Serbia” are based on recognisability and reputation, long-term consistency and reliability, as well as corporate social responsibility.
The “Superbrand” awards were presented to the most successful companies in 34 categories, among which are Knjaz Miloš, Hleb i Kifle, Apatin Brewery, Imlek, Bambi, BAT, Tetrapak, Tigar Corporation, Elixir Zorka, Airport City, Energoprojekt, Lilly drogerije, Mona, Forma Ideale, Gorenje, Nikola Tesla Airport; Telekom Serbia et al.
