With the intention to share knowledge on responsible digital transformation, digital products and services, responsible communication, responsible processing of personal data, ethics and other elements of responsible modern business in order to protect the digital rights of consumers and customers, last year the initiative “Ambassadors of responsible business” was launched, which brings together leading companies and business associations in Serbia.
The initiative is being implemented by the United States Agency for International Development (USAID) and Propulsion in cooperation with the Office of the Commissioner for Information of Public Importance and Personal Data Protection and the Association for Compliance in Business, within the New Literacy Program.
A series of lectures and workshops for small and medium enterprises, which are being implemented with the support of the National Alliance for Local Economic Development (NALED), started yesterday with a gathering called “Ambassadors of Responsible Business in the Digital Age”. By the end of May, the Ambassadors will share their knowledge and experience with small and medium-sized enterprises, thus helping them harmonize their business with legal obligations and international standards and educate consumers about their digital rights. The ambassadors of responsible business are AstraZeneca, Hemofarm, Delhaize Serbia, Lidl Serbia, Mobi Bank, UniCredit Bank, Marić Mališić Dostanić Law Office, A1, Frikom, Nordic Business Alliance and E-commerce Association.
“There are numerous advantages of online business, but such an environment, along with a lack of knowledge, also brings various risks. Therefore, we encourage personal data protection persons to unite, exchange experiences and jointly solve challenges in their work, because that is one of the best ways to come up with the best solutions. The institution of personal data protection persons can be of great help to economic entities in their work, due to the processing of a large number of personal data in the digital environment which requires the application of special personal data protection measures “, said Milan Marinovic, Commissioner for Information of Public Importance and personal data protection.
The Executive Director of NALED, Violeta Jovanović, also addressed the audience, emphasizing that NALED develops concrete digital solutions in order to ensure security standards in the use of electronic services and open data and builds dialogue and trust as a basis for introducing standards of responsible and sustainable business. in the economy.
Goran Zaric on behalf of the program New Literacy added that given that the business community is at the forefront of digital transformation and digitalization of business and service delivery, businesses could significantly contribute to better information and additional education in this area, for smaller companies, citizens as consumers.
During the meeting, a panel “Everything you know about me” was held, while Novak Pesic, cyber security policy manager on behalf of PwC, presented the results of a study on strategic guidelines for cyber security awareness programs in the Republic of Serbia.