Numerous guests attended the official opening of the British Motors Jaguar Land Rover centre in Belgrade, representing the most modern showroom and service centre in Eastern Europe and the only authorised service centre in Serbia for Jaguar and Land Rover vehicles.
Guests were addressed at the formal opening ceremony by Serbian Chamber of Commerce President Marko Čadež, H.E. British Ambassador to Serbia Denis Keefe, Regional Sales Manager of the Jaguar Land Rover Group, Erik Ploss, and CEO of British Motors, Ostoja Mijailović.
“The Serbian automotive market has recorded significant growth in the last few years. Serbia has a strategic position in Europe, so the British Motors Centre for Jaguar and Land Rover will be the first and largest of its kind in this part of Europe,” said British Motors CEO Mijailović.
The opening ceremony of the British Motors Jaguar Land Rover Centre was attended by numerous celebrities from the worlds of politics, sport and entertainment.