This year’s Izazov (Challenge) forum, organised by portal Marketing mreža at Belgrade’s Crowne Plaza Hotel, included discussion of everything from trends in integrated communications to the situation on the region’s market of marketing communications.
Izazov 2017 included the active participation of more than 250 experts from the fields of marketing and communications, with representatives of agencies and companies from across the entire region, including Microsoft, Eurobank, Ušće Shopping Centre, IBM, Mercedes-Benz, IKEA, SBB, Vip Mobile, L’OREAL Adria-Balkan, UNIQA osiguranje (insurance), HEINEKEN Srbija, Delta Holding, Vojvodjanska Bank, Societe Generale Bank and many others.