A business networking event was held at the residence of Norwegian Ambassador H.E. Jørn Gjelstad, organized in cooperation with the Norwegian Embassy and the Nordic Business Alliance in Serbia – NBA.
The event was a good opportunity to strengthen the ties, weakened to some extend during the pandemic, and to launch a vigorous resumption of cooperation between Nordic and Serbian companies.
Iva Petrovic, executive director of the Nordic Business Alliance, shared the main segments of the new NBA strategy. Circular economy and environment, innovations…
“Nordic societies are among the greenest and most digital in Europe. Our companies are leaders in many areas. But we must join forces to bridge the gap between what we can offer and the concrete opportunities that exist in Serbia. The presence of Nordic companies in Serbia does not only affect the economy. Social responsibility and responsible business behavior are part of the Nordic brand and the backbone of our economic progress. Through business partnerships, Nordic corporate culture is transforming the way we do business. An increased focus on sustainability and transparency is necessary to unleash Serbia’s full economic potential,” said Ambassador of Norway to Serbia, H.E. Jørn Gjelstad.
