Luštica Bay has positioned itself as a leader in high-end real estate and sustainable development on the Montenegrin coast. With a vision for growth, world-class amenities and exceptional potential for high returns, Luštica Bay is at the forefront of the country’s emerging luxury real estate market
The vision for Luštica Bay is very clear: “We want to become the prime destination in the Adriatic region, a fantastic best-in-class place. This means providing an all-year-round destination where people can live, work and enjoy life. A place that they feel they belong to,” says Luštica Bay Marketing and Communications Director Slavica Milić.
How is Luštica Bay leveraging Montenegro’s rising profile as a luxury destination to attract investors; and what sets its property offerings apart from more established Mediterranean markets?
— Situated within three hours of Europe’s major hubs, and with three international airports nearby, Luštica Bay provides modern connectivity and appealing investment opportunities. While comparable residences on established European markets command inflated prices, our property values show consistent year-on-year growth that outpaces many Mediterranean counterparts.
As Montenegro cements its position as the Adriatic’s most trending destination, Luštica Bay is ideally positioned to offer owners long-term value creation and a new standard of living.
What makes Luštica Bay a unique investment and lifestyle destination?
— It’s the largest investment project of its kind in Southeast Europe, with a €1.5 billion commitment to creating a vibrant, community-focused town. The four distinct neighbourhoods offer tailored lifestyles: from the charm of a Mediterranean fishing village, to urban sophistication, serene exclusivity or elevated living alongside an 18-hole golf course.
With 90% of its 690 hectares preserved as pristine landscape, and €470 million invested to date, Luštica Bay exemplifies sustainable, world-class development.
TOWN IN THE MAKING
For over 400 families from more than 40 countries, Luštica Bay is a place to belong.
Once complete, the town will be home to:
• More than 6,000 residents
• 3,000+ apartments
• 300+ luxury villas with sea views
• Six more hotels (taking the total to seven, with The Chedi already established)
• The 4.9km ‘Lungo Mare’ coastal path connecting the town with the glorious coastline, bays and beaches
For the strategic investor seeking substantial returns, Luštica Bay offers a gateway to an emerging market defined by privacy, luxury and connection with nature. The development’s commitment to sustainable design, coupled with its strategic location and world-class amenities, makes it a stand-out investment opportunity.
Our properties start from €220,000 in the Centrale neighbourhood and from €740,000 in The Peaks, with a 0% interest payment plan and only a 20% down payment to secure.
How does Luštica Bay balance luxury, sustainability and community-building?
— Spanning 5.9 km of Adriatic coastline, Luštica Bay integrates luxury living with Montenegro’s natural beauty. Its design ensures most of the land is dedicated to preserving the natural environment while offering unparalleled amenities, such as the scenic Lungo Mare coastal path, five pristine beaches, amazing sport and lifestyle facilities, and residents-only spaces like Horizon’s Clubhouse.
Spearheaded by Orascom Development Holding, this greenfield project harmonises sustainability with an inclusive, community-oriented lifestyle, redefining modern coastal living in the region.