Flexibility and innovation are key factors in adapting to modern demands, and EKO has structured its business precisely along these lines, says EKO Serbia Commercial Director Nataša Vukšić
When employees have opportunities to advance their careers and work in an inclusive and supportive environment, they don’t just give their best at work, rather they become company ambassadors in the community. This is the belief at EKO Serbia, where we spoke with their commercial director about this topic, as well as the company’s strategic plans, market and consumer needs, investments and more.
EKO Serbia continues to achieve excellent business results. Is this part of the “Vision 2025” strategic plan?
— The “Vision 2025” strategic plan directs efforts towards reducing our environmental impact and increasing operational efficiency, encompassing a balanced transition to renewable energy sources.

Key milestones include progress in energy autonomy and efficiency projects, as well as the implementation of decarbonisation initiatives. At the same time, we continue to focus on modernising our industrial facilities to create a “refinery of the future”, enabling the production of low-carbon energy products while enhancing safety, risk management and sustainability practices.
A significant component of the “Vision 2025” strategic plan is the digital transformation programme.
The installation of solar panels on the roofs of our petrol stations is one of the initiatives for reducing our environmental footprint, while at the same time they provide an economic benefit.
What do customers really want?
— Tracking changes in consumer habits is crucial for redefining the concept of petrol stations. Customers demand environmentally friendly solutions, such as charging stations for electric vehicles and hybrid technologies.
Companies that actively listen to the needs of their employees and create space for equality and personal growth build a stable and dedicated team over the long term, which provides the foundation for sustainable growth and success
Customers are prioritising digitalisation, efficiency and new services at fuel stations, such as parcel lockers for courier services and digital payment systems through apps and contactless payment options, rest areas, cafés, restaurants and stores offering healthy food options and eco-friendly products, as well as workspaces with internet access. In order to meet these needs, our Kalypso minimarket concept is evolving further into Kalypso cafés. Customers now seek and deserve tailored offers based on their consumer habits and exclusive deals for loyal customers. These are now available through the EKO Smile loyalty programme.
At EKO Serbia, you believe that a satisfied employee is the best ambassador for the company?
— Satisfied employees are crucial to the success of any company. Their satisfaction is reflected in how they communicate with clients, business partners and potential employees, helping to strengthen the company’s reputation and attract new talent.
Companies that actively listen to the needs of their employees and create space for equality and personal growth build a stable and dedicated team over the long term, which provides the foundation for sustainable growth and success.
Apart from competitive salaries and additional benefits, such as health insurance, bonuses, paid leave and flexible working hours, it is also very important to offer professional development through training, mentoring and promotion within the company. Regular recognition and rewarding of employees’ achievements strengthens motivation and loyalty. Equally important is the work environment, where team spirit, a well-organised workspace and a positive atmosphere foster productivity and satisfaction.
An open dialogue between management and employees, and their involvement in decision-making, strengthens their sense of belonging. Workplace safety, both physical and emotional, including efforts against discrimination and bullying, are key factors in employee satisfaction. By combining all these factors, companies can create a stable and motivated team that delivers results.