Despite the gambling industry often being perceived as male-dominated, more than 60% of MaxBet employees are women, who shape the future of the business side by side with their male colleagues, says Irena Trifunović, one such woman
MaxBet, which has been a regional leader in sports betting and gambling for many years, became part of Flutter International, the gambling industry’s largest global group, at the start of 2024. We spoke with MaxBet Corporate Communications Director Irena Trifunović about this strategic partnership and the company’s future, as well as the empowering of women in leadership.
MaxBet occupies a strong and stable market position. Players recognise your brand as one that provides high-quality products and innovative solutions, building your reputation on the basis of trust.
— The MaxBet brand is built on long-term trust and dedication to our players. Our strategy is based on innovation, diverse offers and the continuous improvement of the player experience.
We believe that success comes through open dialogue with our users and adapting to their needs. Trust, which is a key element of our business, is earned through consistency and transparency in everything we do.
As part of Flutter International, we further strengthen our standards of quality and responsible business practices, making us a reliable choice on the market.
Women account for almost 60% of the workforce at MaxBet. Does this mean that your company values gender equality and represents a place where women shape the future of the business, alongside their male colleagues?
— Although the gambling industry is often seen as traditionally male-dominated, we are proud to report that more than 60% of employees at MaxBet are women.
The women in our team balance innovation and dedication successfully, setting high standards in every sector of our business. We are proud of the fact that women play an important role in shaping the company’s future. Their contribution is invaluable and we are committed to supporting their continued development.
Diversity is very important to us, as we believe it brings creativity and strength to our team, making us more resilient in handling day-to-day challenges
Gender equality is an integral part of our corporate culture. We believe in creating a working environment in which everyone has equal opportunities to grow, contribute and be recognised.
Flutter International has further inspired us to continue on this path and enhance our approach to empowering women in leadership.
How are MaxBet’s women empowered and encouraged to take on leadership roles?
— As part of Flutter International, a leading global company in sports betting and gambling, MaxBet actively implements programmes that empower women and encourage their professional development.
These include mentoring programmes, opportunities for lifelong learning and training focused on developing leadership skills. We support women in taking on responsible positions through clearly defined career paths and professional growth programmes.
Moreover, diversity is very important to us, as we believe it brings creativity and strength to our team, making us more resilient in handling day-to-day challenges.
Our strategy is clear: we want women to be leaders of change – not only within our company, but also across the industry as a whole. Women’s leadership in Flutter International and at MaxBet serves as an inspiration to all of our employees, demonstrating that quality and dedication know no boundaries.