Since the founding of GrECo Serbia, we have insisted on three core principles: understanding client needs; providing tailored solutions; and building lasting relationships of trust, says GrECo Serbia General manager Dušanka Talić
With two major anniversaries on the horizon – 20 years of GrECo Serbia and 100 years of the GrECo Group – we spoke with Dušanka Talić about the company’s excellent business results, the growth of the local team, new market demands and more. We also couldn’t help but mention the technological centre – GrECo Tech Hub in Belgrade – as well as the team’s strong resolve to remain leaders in risk management, while simultaneously raising insurance industry standards.
Your company has just completed another successful year, marked by excellent business results and the further strengthening of your market position. You must have plenty of reasons to be more than satisfied?
— Absolutely! We’ve had a really successful year that we are proud of. I must emphasise that the past year has been filled with challenges, as our industry is changing constantly under the influence of global economic and regulatory factors, as well as increasingly specific client demands.
That’s why our focus on innovation, employee development and adapting to market-specific needs has never been more important. Apart from the excellent business results that serve as confirmation of our success, we are also proud of the growth of our team in Serbia. Expanding our capacity has brought us new energy and ideas, and I believe that is key to sustainable development.
Clients have recognised our effort and dedication, which further motivates us to move forward and improve our services constantly.
The core principle of your work is to become the insurance department for every company with which you collaborate. You are essentially part of the team in each of these companies. Is that what sets you apart from the competition?
— Our core principle is simple: each client is unique, and our task is to provide tailored solutions that will ensure security and stability in their operations.
We consider ourselves more than just intermediaries in insurance – we are advisors, partners and, as you beautifully put it, part of our clients’ teams.
One of the key focuses moving forward will be the further development of digital solutions that will allow our clients greater transparency, easier access to services, and personalised experiences
What sets us apart is our approach. We don’t just deal with current risks, but work with our clients to identify and prevent future potential risks.
I would also like to highlight our technological centre – the GrECo Tech Hub in Belgrade. Through this initiative, we are developing advanced digital tools that provide our clients with full insight into their insurance, simplified processes and personalised solutions.
This technological advantage enables us to remain market leaders and to offer top-quality services.
You are approaching two major anniversaries: 20 years of GrECo Serbia and 100 years of the GrECo Group. Trends, products and offers change, but surely there is something that remains the same, something you insist on from the very beginning…
— Celebrating these two anniversaries next year holds special meaning for us. These anniversaries represent the longevity and stability of the GrECo Group, as well as GrECo Serbia, as part of this system.
Trends, technologies and market demands have changed, but what has remained the same from the beginning is our focus on clients.
Since its foundation, we have insisted on three core principles: understanding client needs; providing tailored solutions; and building longstanding relationships of trust.
This is the foundation of our tradition and success. Moreover, our ability to combine global expertise with local knowledge enables us to remain relevant and flexible in tumultuous times.
Our role is not just to provide security through insurance, but also to be strategic advisors to our clients, helping them build resilience and the future of their companies.
It’s crucial in your industry to have strong and excellent connections with clients. How do you manage to build such relationships?
— Building strong and lasting relationships with clients requires much more than providing quality services – it involves trust, transparency and a deep understanding of each client’s needs.
Our approach is based on personalisation. Every client is unique, and we adapt our services to their specific challenges and goals.
We pay special attention to communication, as we believe it is the foundation of every successful relationship. We hold regular meetings, listen to feedback and strive to anticipate potential challenges so that we can respond proactively.
We don’t just deal with current risks, but work with clients to identify and prevent future potential risks
Technology also plays a key role in creating a better experience – through digital tools, we enable clients to gain easier access to information and greater transparency.
Furthermore, our team is improving continuously, so that we can meet the most complex demands and provide advice that is of strategic importance.
When clients feel that we truly understand their business and needs, that serves as a foundation for long-term cooperation and trust.
We’ve talked about where GrECo Group and GrECo Serbia were 100 and 20 years ago, and where they are today, but where will you be in the years to come? What plans and ambitions do you have as you enter 2025 and a new decade of operations?
— Looking ahead always carries a degree of uncertainty, but also excitement. Our ambition for the coming years is to remain a leader in risk management while raising the standards in the insurance industry.
One of the key focuses will be the further development of digital solutions that will allow our clients greater transparency, easier access to services and personalised experiences. GrECo Tech Hub in Belgrade plays a central role in this process, as we believe technology can improve every aspect of business.
We also plan to further expand our expert team, because we believe our employees are our greatest strength. Through continuous education and development, we want to ensure that our colleagues remain up to date with the latest trends and practices in the industry.
We are known on the market as a connected and harmonious team with strong interpersonal relationships, and it’s very important to us that this remains the case.
Finally, we remain dedicated to our core goal: providing security and support to clients in all aspects of their operations. Our mission is to be a long-term partner on their path to success and growth.