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Dragana Ašić Ratkovac, Business Manager Consulting Serbia, Unija Consulting d.o.o.

The Power of Female Solidarity in Business

Women often face stereotypes suggesting that they lack the competence, decisiveness or authority required for leadership roles. Despite possessing the same abilities as their male counterparts, they often struggle with challenges like unequal pay or slower career advancement

The challenges confronting women in business make it essential for women who hold leadership positions to utilise their communication skills to break negative stereotypes and draw attention to their capabilities and achievements.

It is crucial to advocate for pay transparency and to actively negotiate for better working conditions and opportunities for career advancement. Additionally, seeking mentorship and support from other women and mentors can help them overcome these obstacles.

Women have the potential to build strong support networks that allow for the exchange of experiences, advice and collective problem-solving. There is a special magic when women come together and unite, because a natural sense of solidarity and understanding develops among them. They together recognise the challenges of balancing professional life, family responsibilities and personal ambitions, forming friendships grounded in empathy. These relationships often grow beyond professional connections, becoming a source of support, inspiration and mutual encouragement at every step.

I feel fortunate to have this spirit and emotional connection within my team, as it makes work both easier and more enjoyable. We create a space where we can truly be ourselves, without fear of showing our emotions, dreams or ambitions. This sense of togetherness is beautiful, as it stems from deep connections that extend beyond the workplace.

Although female leaders face numerous challenges, their skills and empathy are often the key to success. Collaboration with both women and men enables mutual learning and effective problem-solving, which strengthens organisations and fosters shared progress.

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