Japanese Business Alliance

President: Goran Pekez
Executive Director: Oliver Lepori

Address: Svetogorska 7 L, Belgrade
Tel: +381 64 801 57 75

Japanese Business Alliance in Serbia – JBAS is a non-profit business association, founded as an initiative of already present Japanese companies in Serbia, with an aim to improve cooperation between Japan and the Republic of Serbia, primarily by the development of economic and cultural relations between two countries.

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Goran Pekez, BOD Chairman of the JBAS

Comprehensive Green Transition Support

Collaboration between Serbian and Japanese companies can offer not only technological solutions, but also transfers of knowledge, workforce training and capacity building for the...

Oliver Lepori, Executive Director of the Japanese Business Alliance in Serbia

Cooperation Takes Centre Stage

We aim to strengthen and solidify our partnerships with key players in the sustainability sector in Serbia, ranging from institutions to non-governmental organisations, the...

JBAS Activities 2023

DECEMBER New Year 2023 Cocktail Party JBAS held its annual New Year Cocktail Party to celebrate the upcoming year of the dragon. The event was...

The Annual International Networking Cocktal Held in Belgrade

Continuing the tradition of gathering representatives from prestigious companies in Serbia, 17 bilateral chambers of commerce and business associations organised the annual International Networking...

JBAS Hanami Gathering

On 21 April, on the occasion of celebrating a traditional Japanese custom of cherry-blossom viewing - Hanami, representatives of the JBAS-Japanese Business Alliance in...

Goran Pekez, President Of The Japanese Business Alliance In Serbia (JBAS)

Rising Investment Interests

The success stories of our members and interest in cooperating with Japan among local companies are important incentives for new investments and the expansion...

Oliver Lepori, JBAS Executive Director

Introducing New Values, Creating A Better Society

We expect to reinforce the existing cooperation between the government and our business sectors in order to create the conditions for a strong and...

JBAS Activities 2022

March SPECIAL AWARD FOR EXTRAORDINARY ACHIEVEMENTS On the occasion of the national holiday of Japan, the Emperor’s Birthday, JBAS received a special Ambassador’s award...