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Nikola Pejović, Umka Cardboard Mill General Manager

Sustainability and Quality as Foundations of Trust

The Umka Cardboard Mill boasts a rich tradition dating all the way back to 1939, when it was first established to produce paper and...

Miodrag Kostić Endowment

Palace of Science Welcomes Visitors

Thanks to Miodrag Kostić’s gift to the Serbian society that’s worth over 25 million euros, an area of 5,500m² in one of Belgrade’s most...

dm drogerie

CSR Marks Milestone Year for dm

Retail chain dm drogerie markt, a leader in corporate social responsibility in Serbia, concluded its anniversary year with numerous humanitarian activities and monetary and...

Kathrine Decorzant, general manager, JTI Adriatica

Benchmark for Success

JTI represents one of the largest Japanese investments in Serbia and the country’s leading tobacco company, which has been recognised as a Top Employer...

Aleksandar Momčilović, sales and service manager at Daikin Serbia (Heating & Cooling expert)

Trust Built on Expertise

Daikin has introduced many global “firsts” and patented technologies that have become indispensable in modern air conditioners and heat pumps ~ says Diakin Serbia’s...

H.E. Giles Norman, Ambassador Of Canada

Reaching To Our Better Selves

Optimism and energy are words that are almost never found in the same sentence these days, but, if we take a step back, Serbia’s energy situation is set to improve… and maybe quite a bit ~ Giles Norman

For all the horror being visited on their land, and on the cusp of a dark, hard, winter, the Ukrainian people’s spirit, resolve and tenacity provide reason for optimism. I am also optimistic that – during this season when we reach to our better selves – we will succeed in muffling the noise of ‘positions’ and ‘power politics’ and see people in their full humanity. People who are not so very different from our own parents, brothers, daughters, neighbours: people who hope and dream; people who wonder what tomorrow will bring. The words “optimism” and “energy” are almost never found in the same sentence these days, but, if we take a step back, Serbia’s energy situation is set to improve… and maybe quite a bit.

First, it has been made plain that no one can afford to put all their eggs in the Russian energy basket. Today, control of Serbia’s national oil company is in Russian hands, not Serbian. Serbia is today at the mercy of Russia for virtually all of its natural gas, and for the price it pays for it. This terrible energy insecurity and one-sided leverage has now been recognised for what it is, and the government is moving quickly to reduce this dependency. Serbians can thus be optimistic that, in the relatively short term, their country will be less beholden and vulnerable, and more independent and secure.

Second, Serbia also appears to be seizing the moment to jump-start the transition to cleaner energy sources. This brings a number of linked advantages, including greater national energy self-sufficiency, decreased reliance on declining coal reserves, and cleaner air, all while making a powerful positive contribution to the world as a whole. Behind the headlines of regional conflict, quiet, practical steps are being taken to build cooperation and integration between Western Balkan neighbours – through both the Open Balkan Initiative and the Common Regional Market / Berlin Process. Practical steps focused on delivering real benefits to citizens that create habits of cooperation and trust: what’s not to be optimistic about?

H.E. Ahmed Hatem Almenhali, Ambassador of the United Arab Emirates to the Republic of Serbia

Relations At An All -Time High

Towards the end of Q1 2025, the citizens of Zrenjanin will gain access to safe, clean water, marking a significant milestone in improving the...

H.E. Akira Imamura, Ambassador of Japan to Serbia

A Glimpse Into the Future

Under the main theme of “Designing Future Society for Our Lives”, the Japanese World exhibition will present the diversity of life, the existence of...

Orban Visits Belgrade: Hungary and Serbia Aim for Affordable Energy for All

Hungarian Prime Minister Viktor Orban emphasized the joint goal of Hungary and Serbia to make energy accessible to citizens and businesses after meeting with...

IWC Charity Bazaar Raises Over 4 Million RSD for Women’s Empowerment in Serbia

The International Women’s Club of Belgrade (IWC) successfully hosted its 2024 Charity Bazaar on 1st December at the Hyatt Regency Belgrade, attracting nearly 2,000 visitors...

Swiss-Serbian Chamber Elects New Board

The General Assembly of the Swiss-Serbian Chamber of Commerce was held on 5th February 2025 at the premises of the...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

IWC Opens Call for Proposals for Women Empowerment Projects in Serbia

Following the success of its 2024 Charity Bazaar, which raised over 4 million RSD, the International Women’s Club of...

Neoplanta Celebrates New Life with Generous Gesture

In a touching display of community spirit, Neoplanta, a renowned food company based in Novi Sad, once again marked...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

UK Surges to Second in Global Investment Rankings, Offering Hope Amid Economic Uncertainty

In a remarkable shift, the UK has surged to second place in global investment rankings, overtaking Germany, China, and...

Orban Visits Belgrade: Hungary and Serbia Aim for Affordable Energy for All

Hungarian Prime Minister Viktor Orban emphasized the joint goal of Hungary and Serbia to make energy accessible to citizens...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

UK Surges to Second in Global Investment Rankings, Offering Hope Amid Economic Uncertainty

In a remarkable shift, the UK has surged to second place in global investment rankings, overtaking Germany, China, and...

Orban Visits Belgrade: Hungary and Serbia Aim for Affordable Energy for All

Hungarian Prime Minister Viktor Orban emphasized the joint goal of Hungary and Serbia to make energy accessible to citizens...
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