Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation has been their driving force – a principle that has made them a global leader
We advocate for innovations not to remain a privilege of large and technologically advanced systems, but to become accessible to all – small and medium- sized enterprises, educational institutions, the public sector, and individuals — says Uroš Đorđević, emphasizing that this is particularly relevant in sensitive areas such as healthcare, education, and the digital economy.
Your company is known for its constantly expanding portfolio, high-quality sales and service network… You are entirely focused on technological innovation and staying up to date with trends?
— Our company is fully dedicated to the development of technologies and services that facilitate and improve our clients’ business operations.
This includes the continuous expansion of our product and solution portfolio, building a strong and reliable sales and service network, and complete focus on technological innovation. We monitor current trends and adapt to the dynamic changes in the market in order to provide users with maximum efficiency, competitiveness, and long-term value.
You’ve become a global leader, among other things, thanks to the belief that advanced technology should be available to everyone. Why is this so important to you? Do you believe that progress is impossible without advanced technologies?
— We firmly believe that without advanced technologies, there can be no essential and sustainable progress – neither in business nor in society as a whole. Our belief is that technology only makes sense if it delivers real value and benefits to a wide user base. It is precisely this idea of inclusivity and equal access to innovation that has been the driving force behind our growth and one of the key reasons why we are a global leader today.
We monitor current trends and adapt to dynamic market changes in order to provide users with maximum efficiency, competitiveness, and long-term value
When technology becomes available to everyone, it opens doors to new solutions, faster development, reduced disparities, and the creation of a society in which everyone has the opportunity to thrive. That is why we are not only developing products – we are shaping a future that belongs to everyone. All of this in no way diminishes the importance and impact of people and their knowledge, which is embedded in every piece of technology and its application.
Which technologies do you believe have the greatest potential to transform your clients’ businesses over the next few years, considering the digital transformation and increasingly hybrid environment?
— In the coming years, within the context of digital transformation and a growing hybrid work environment, several key technologies will stand out as the most transformative for our clients’ businesses. Among the most significant are artificial intelligence and machine learning, which include the automation of routine processes (e.g., customer support, data analysis, predictive logistics), personalization of user experience, AI assistants for decision-making based on large data sets, and digital assistants in sales, HR, and support functions.
There’s also cloud computing and edge technologies, which provide flexible access to data and applications from any location, scalability (the ability to rapidly expand resources without large initial investments), while edge computing enables data processing closer to the source (e.g., IoT devices), reducing latency and increasing security.
One of the most impactful technologies is Generative AI (GenAI), which allows for automated content creation (text, code, design, marketing materials), accelerating creative and technical processes, and introducing AI’s new role as a “copilot” for employees. Generative AI is changing the way companies communicate, develop products, and make decisions.