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Tadeu Marroco – BAT Chief Executive Officer

BAT’s Growing Success in Serbia: The Future Lies in Smokeless Products

Tadeu Marroco has been BAT’s Chief Executive since May 2023, following his role as Finance Director from 2019. Since joining BAT in 1992, he...

Emil Sovilj CEO, Energotehna d.o.o.

Building the Energy of the Future

“I believe that by consolidating the capital of domestic, smaller yet reputable companies, we could once again establish a strong reputation as reliable builders,...

Stanislava Petković, General Director of Vista Rica

A Pioneer in Opening New Investment Opportunities for the Economy

The investment market in Serbia is undergoing a transformation, with alternative investment funds attracting increasing attention from domestic investors In this interview for CorD, Stanislava...

Miloš Jauković, CEO, Dr. Max Serbia

Making Healthcare Accessible to All

Dr. Max Group and Dr. Max Serbia are leaders in providing comprehensive and timely services to patients, with highly ambitious plans for the company’s...

Milorad Stojanović and Darko Šehović, Data Cloud Technology (DCT)

Comprehensive Solutions for Digital Transformation

In today’s dynamic digital landscape, companies face increasing challenges related to IT infrastructure, data security, and business continuity. Data Cloud Technology (DCT) has positioned...

Nenad Grmusa, SVP, Head Of Takeda’s Center For External Innovation

Self Confidence Is Key

For me, the experience of studying in the U.S. was decisive in me gaining self-confidence, and that forms the basis for a person to feel the strength and motivation to change the world for the better.

Serbia is a country that has a lot of potential when it comes to innovation, admittedly like any other country in the world. We have a long history of innovation, from Tesla and Pupin onwards. Innovation is born in various forms: in sports, science, business, etc. Novak Đoković is an innovator – he revolutionized tennis with his speed of shifting movement from shot to shot. He is today studied and copied by younger generations. Branko Babić, the founder of PhiBrows, is an innovator, and he’s here in Serbia. He can provide a lot of advice on this topic. Just like Mate Rimac in Croatia.

Firstly, I think the key is in the ambition to change the world, to leave our mark on humanity, to ensure our children have the self-confidence to feel that they can do it. Nothing motivates people more than the opportunity to make an “impact,” to change the world for the better; to offer something that’s differentiated, better than what exists, and that’s in high demand. For children to have a passion for what they choose to do, for them to have the ambition to be “worldly.” And to believe they can do so. Novak and Branko are good examples of that.

Secondly, it would be good for our successful, wealthy people to invest as venture capitalists in new companies devised and pushed by kids. That would help those children become “worldly” with the provision of capital, advice, and their own connections.

Thirdly, the education system should also be transformed into one that instills a sense of self-confidence in people, and not the other way around, as it has been to date, filtering children from elementary school onwards. For instance, I only gained academic self-confidence in America. Growing up in Novi Sad, in our education system, I thought I was extremely limited. I’m sure that every person can be successful, and an innovator – they just have to sufficiently interested in something. People today spend their entire lives learning, and you never know when a window of genius will open up for someone. So, the education system must be adapted to shape people who have the agility to learn, and new quality will emerge from that. America has nothing special to offer when it comes to innovation models, other than the three things that I’ve just listed.

Comment By Zoran Panović

Students & Vučić

The largest mass gathering in the history of Belgrade demystified the myth of the so-called critical mass, because it doesn’t have to mean anything...

Aleksandar Vlahović, President of the Serbian Association of Economists

A Lack of Quality Institutions Reaches Boiling Point

The resignation of Prime Minister Vučević represents a precedent in Serbia’s political life, marking the consequences of a deep political crisis, the resolution of...

Goran Radosavljević, Ph.D. Vice-Dean for Research and Director of the FEFA Institute

Bad and Good News

Although the political crisis threatens the economy over the short term, meeting protestors’ demands for stronger institutions and the fight against corruption could stimulate...

Pavle Petrović, economist, former president of the Fiscal Council and a member of the Serbian Academy of Sciences and Arts (SANU)

Time for a U-turn in Serbia?

The prime minister’s resignation, prompted by mass protests, may open a window for Serbia to shift from state-led cronyism to an entrepreneurial model grounded...

Electric Cars Surge in Europe

The first quarter of 2025 has brought mixed fortunes for the European automotive industry. While overall car sales across the...

Direct Flights Between Belgrade and Geneva

In a move set to bolster its European network, Air Serbia has announced the launch of direct flights between...

Sørensen’s Visit to Belgrade Highlights Need for Implementation of Dialogue Agreements

Peter Sørensen, the European Union’s Special Representative for the Belgrade–Pristina Dialogue,recently paid a working visit to Belgrade as part...

Klaus Schwab Steps Down Amid Allegations

After more than five decades at the helm of the World Economic Forum, Klaus Schwab, the founder who played...

Print Still Reigns in Europe

In an era dominated by screens and streaming, the allure of ink on paper continues to charm European readers. According...

Electric Cars Surge in Europe

The first quarter of 2025 has brought mixed fortunes for the European automotive industry. While overall car sales across the...

Direct Flights Between Belgrade and Geneva

In a move set to bolster its European network, Air Serbia has announced the launch of direct flights between...

Sørensen’s Visit to Belgrade Highlights Need for Implementation of Dialogue Agreements

Peter Sørensen, the European Union’s Special Representative for the Belgrade–Pristina Dialogue,recently paid a working visit to Belgrade as part...

Klaus Schwab Steps Down Amid Allegations

After more than five decades at the helm of the World Economic Forum, Klaus Schwab, the founder who played...

Print Still Reigns in Europe

In an era dominated by screens and streaming, the allure of ink on paper continues to charm European readers. According...

Electric Cars Surge in Europe

The first quarter of 2025 has brought mixed fortunes for the European automotive industry. While overall car sales across the...

Direct Flights Between Belgrade and Geneva

In a move set to bolster its European network, Air Serbia has announced the launch of direct flights between...

Sørensen’s Visit to Belgrade Highlights Need for Implementation of Dialogue Agreements

Peter Sørensen, the European Union’s Special Representative for the Belgrade–Pristina Dialogue,recently paid a working visit to Belgrade as part...

Klaus Schwab Steps Down Amid Allegations

After more than five decades at the helm of the World Economic Forum, Klaus Schwab, the founder who played...

Print Still Reigns in Europe

In an era dominated by screens and streaming, the allure of ink on paper continues to charm European readers. According...
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