Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics and artificial intelligence, companies can anticipate trends, optimize resources and personalize their offerings – Nebojša Garić
In this exclusive interview for CorD, Nebojša Garić discusses how companies can build the future of business and how AIGO, through its expertise, supports business transformation based on cutting-edge digital technologies. The company provides solutions that enable process digitalization, improved data integration and systematization, and data- driven decision-making.
What do users expect from digital services today, and how is technology shaping those expectations?
— Users today expect speed, personalization, and intuitiveness from digital services. Technologies like AI enable companies to tailor services to individual users, anticipate their needs, and deliver a seamless digital experience.
Keeping up with technological trends and improving customer satisfaction has become a necessity for any company aiming to remain competitive. That’s why the use of advanced analytics and AI is key to fulfilling a core customer expectation – the continuous enhancement of digital services.
Can a poorly designed digital strategy undermine a company’s reputation and competitiveness?
— Absolutely. Digital transformation without a clear strategy can lead to fragmented and siloed processes, lacking proper coordination. This inevitably results in poor service performance, a negative user experience, and, ultimately, the loss of clients. It is therefore essential to rely on robust digital platforms and solutions that support business goals and enable companies to adapt continuously to market changes.
When we talk about the next phase of digital transformation, AI is a central topic. How is AIGO addressing this challenge and helping companies lay the foundations for efficient AI adoption?
— The key prerequisite for effective use of AI technologies lies in the quality and structure of data. Companies today use a wide range of applications that store vast amounts of diverse data. These sources are often disconnected and unsynchronized, leading to inconsistent and unstructured information. Without a clear data management strategy, AI can cause more harm than good. Our company helps clients establish solid process and technology foundations to fully unlock the benefits that AI can offer.
How do you see digital ecosystems evolving alongside AI advancements? Is AI more of a tool for process optimization or a driver of entirely new business paradigms?
— Going forward, digital ecosystems will evolve toward greater autonomy, with fewer human interventions in routine tasks and stronger collaboration between “machines” and people. The integration of AI into business ecosystems is fostering innovation through adaptive models and self-learning systems that support opportunity identification and resource optimization. Additionally, AI will play a crucial role in advancing sustainability – optimizing energy use, reducing operational costs, and improving long-term viability through precise planning and the automation of key processes.
If you had to offer one key piece of advice to companies seeking to remain competitive in the AI era, what would it be? Is it more important to invest in technology, shift the mindset, or develop talent?
— All three elements are equally important – but if I had to highlight one, it would be the mindset shift. Companies that fail to embrace a culture of innovation and continuous adaptation will be unable to leverage the full potential of digital transformation. AI is not just a tool – it’s a new way of thinking about business, data, and customers. Our mission is to use our expertise and advanced technological solutions to support our clients in achieving their goals.