Whenever we produce, sell or drink beer, we leave a beer print. The beauty of our responsibility is that we care every day about making that impact positive!
The Molson Coors Brewing Company has recently announced a set of new global targets to reduce plastics in packaging. By 2025, a maximum volume of the company’s packaging will have been reusable, recyclable and biodegradable. This also supports the company’s goal of reducing packaging-related emissions, using more recycled material and improving recycling solutions in its priority markets. These goals are set out in the annual sustainability report. Apatin Brewery is engaging in many actions planned globally by the Molson Coors Brewing Group.
One of the goals is for the brewery to have a constant positive impact on business, the community and the environment in which it works, leaving a kind of ‘beer print’. The employees of Molson Coors are therefore committed to the mission of raising awareness of responsible alcohol consumption, respecting environmental standards, improving health and contributing to the community in which they live and work.
In 2018, 4,000 employees worldwide joined 5,500 people in local communities to make a positive impact on business, the environment and the community. Apatin Brewery is making a positive impact in Serbia by promoting responsible alcohol consumption, producing beer sustainably, contributing to the community and creating a positive business culture.
WE CONSUME RESPONSIBLY!
Working with the world’s largest alcoholic beverage producers and in cooperation with countries around the world, Molson Coors has pledged itself to reduce irresponsible and inappropriate alcohol consumption by 10 per cent by 2025. Through the campaign “When I Drink, I Don’t Drive” and its cooperation with the Traffic Police Directorate of the Serbian Ministry of Internal Affairs, Apatin Brewery has been educating the public for 13 years about responsible drinking and the risks of alcohol. Effective checking of drivers’ alcohol levels by traffic police and preventive actions taken to raise awareness of the harmful effects of driving under the influence of alcohol have contributed to a gradual reduction in the number of road accidents year by year. In partnership with the NAVAK Academy, training sessions for young drivers are organized each year.
WE WILL NOT DUMP WASTE IN LANDFILLS!
For Molson Coors, sustainable beer production means that by 2025 it will have reached Zero Waste to Landfill, that is, it will dump nothing into landfills. Apatin brewery currently disposes of just over 3% of its solid industrial waste in landfills. Other waste is reused, recycled or disposed of in any one of the statutory ways.
Apatin Brewery has invested more than €13 million in its wastewater treatment plant, as part of a long-term solution of the brewery’s wastewater treatment. The production follows all environmental demands, rationalizing the consumption of water, carbon dioxide and electricity, and using natural gas instead of crude oil.
Through the You Too Can Recycle campaign, proper disposal of packaging waste is effectively promoted and awareness raised of the importance of recycling.
WE CONTRIBUTE DAILY TO THE COMMUNITY AND TO A GOOD BUSINESS CULTURE!
Maintaining the balance between private life and business is a priority for the company and all its employees, who help to raise the bar daily in brewing beer and achieving the ambition – first choice for consumers. Apatin Brewery’s team helps the community by participating in many charitable sporting events.
Every year, they run for the Belgrade Marathon for the BELhospice and participate in sporting tournaments, helping the first hospice for palliative care. This fall, the brewery employees will continue to make a positive impact through donations to the local community, marking the World Day for Responsible Beer Consumption and participating in the BELhospice Charity Tennis Tournament.