Aleksandra Bućić, Area Sales & BD Manager CEE, Selectchemie AG

Planning Market Expansion

Selectchemie AG is a Swiss company that has spent half a century distributing more than 5,000 pharmaceutical and food products to customers from almost 100 countries around the world. The company is headquartered in Zurich, while one of its most successful representative offices is located in Belgrade

The company has built a huge international reputation thanks to the fact that it doesn’t deal only in trade, but rather provides customers with support in various forms, from scientific, via commercial to regulatory support. It is precisely for this reason that the company plans to conquer new markets and expand its customer network in the period ahead

Selectchemie has existed for half a century and has offices in 16 countries. How did the company develop and expand?

Selectchemie was founded exactly 51 years ago in Switzerland, when four young, intelligent guys recognised an opportunity to connect East and West. Following their vision, as far back as 1980 they first went to China, where they opened their own representative office and engaged local experts. After seeing that this type of cooperation worked very successfully, later, in 2004, they opened a representative office in India.

The symbiosis of top quality, competitive prices, advanced technologies of the East and knowledge of the regulations and guidelines of the West, formed the foundation on which Selectchemie based its successful business over the course of decades.

In addition to offices in China and India, our company has representative offices on all continents. Through them we operate on local markets, because an unconditional understanding of the needs of our clients as certainly our basic goal.

How significant for the company is its representative office in Serbia? How many employees does it have, which regions does it cover; which market is most important to you, who are your main customers etc.?

The representative office in Serbia is strategically one of the most important representative offices for the company, because the Belgrade office covers the entire markets of the former Yugoslavia, Bulgaria, Greece, Cyprus, Malta and Israel, as well as certain clients in Spain and Portugal.

The Belgrade office covers the entire markets of the former Yugoslavia, Bulgaria, Greece, Cyprus, Malta and Israel, as well as certain clients in Spain and Portugal

The company had its own representative here before, while our office was reopened in April 2017 and since then has been one of the most successful within the scope of the company. We currently have five employees and intend to expand the office in the future.

Can the reputation you enjoy be explained by the fact that Selectchemie is not merely a trader, but rather provides customers with different forms of support, from scientific, via commercial to regulatory support?

That’s right; that’s what sets us apart and represents the motto that leads us. The headquarters of our company is located in Zurich, where complete logistics, part of the customer service, the Quality Department and, of course, part of the sales team are located. The entire chain is ready to support the needs of clients in every sense – from commercial, via documentation, to regulatory needs – and we are also available if someone needs friendly advice and suggestions when launching new projects.

What are your plans for the period ahead? Do you expect to expand, conquer new markets and win over new customers, both globally and locally?

Conquering new markets and expanding our operations is undoubtedly something we will strive to achieve. Despite the wide network that the company already has, there are still many markets in which we see great potential and which have yet to be conquered. This will definitely be one of our leading aims for the future, as will be strengthening our position on existing markets, in terms of launching new projects with existing customers and expanding our customer network.


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