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Aleksandar Milošević, 3ap CEO

Empower Change

Change has forever been important to mankind, since time immemorial. Being able to reflect on how you do things is extremely crucial personally. The question is “when” one actually does it; and, moreover, whether we even want to engage in change? These are probably among the questions that we can easily ask ourselves. However, it is slightly more difficult to start actually making those changes, since mankind is often naturally predisposed to being reluctant to change

The forces pushing for change are probably stronger now than ever, with 2020 acting as an accelerator for this, a test, or even the proof that change is possible. It is a call that we need to change. The current time in which we are living is probably of similar importance to the time when the steam engine was invented, when horses were being rapidly replaced by steaming locomotives drawing extensive carriages along newly laid rail tracks. This was a time of disruption of the way mankind travels, which later changed yet again with the introduction of flight.

Jumping to the 21st century, one of the fundamental contributors is digitalisation and the information it can create. During the last couple of years we’ve only scratched the surface of the true potential that exists in this revolutionary area.

A simple look at the way we plan our days, supported by weather forecast apps, can show us how these changes have a direct result in terms of ensuring we take more enjoyable trips.

This is just one simple example of how empowering access to available information can influence our lives drastically. Other apps contribute to us being more physically active with sport via tracking. Thus resulting in us living healthier lives. Social media has also been seen to have huge importance for us in demographic aspects. These are just a couple of examples that impact on our daily lives.

Empowering large scale change is essentially the core responsibility of companies, institutions and authorities, which should also do so in a joint manner. To truly support ambitions with stability (through authorities), creating environments that contribute to expertise (through companies), and knowledge (through education)

What will come in the years ahead is what I call, from my perspective, “the break of silos”. In other words, the ability to connect different silos with each other even further and provide information in a more holistic way by changing or even creating new approaches.

Empowering large scale change is essentially the core responsibility of companies, institutions and authorities, which should also do so in a joint manner. To truly support ambitions with stability (through authorities), creating environments that contribute to expertise (through companies), and knowledge (through education).

At 3ap we live the ambition to introduce change and to do so fast! That’s not just because we are eager to work on this change movement, but also because we want to be ahead of the game, to learn fast and manoeuvre ourselves successfully through the pace brought to us by the world. We are dedicated to our company culture for that. We organise ourselves strategically and consider how we can actually manage constant change.

We are indeed fortunate to be headquartered in one of the most innovative countries is the word, and to have access to the latest practices and theories, as well as the renowned Swiss educational system. We are also bridging the gap by being a role model company in Serbia, where we are bringing new approaches and have the ambition to be the force behind companies rethinking how they can function.

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