ABB is a technological leader in the fields of electrification and automation, enabling a more sustainable future through the efficient use of resources, explain ABB’s Aleksandar Ćosić, Commercial Director, and Milan Jevremović, Local Business Area Manager – Motion
ABB’s solutions integrate engineering expertise and software to optimise the way things are produced, moved, powered and managed. The company’s business results are built on the foundations of a 130-year tradition based on a model of excellence, supported by 105,000 talented individuals dedicated to driving innovations that accelerate industrial transformation.

ABB in Serbia is part of the ABB Group, which – as one of the leading companies in industrial technologies – helps customers improve their use of electrical energy, increase their industrial productivity and reduce their environmental impact. Thanks to its structural organisation, which comprises business sectors organised according to the industries they serve, ABB d.o.o. has developed cooperation with local partners and customers. It is responsible for the delivery, commissioning, servicing and maintenance of ABB equipment and systems, as well as adequate user training.
INVESTING IN PEOPLE AND TECHNOLOGY
— “We are very proud of our status as one of the leading companies in our field, which we maintain by investing in people and advanced technologies. These are the two pillars the form that foundations of ABB and we have applied this approach here in Serbia. ABB invests a significant part of its revenue in the development of advanced technologies, continually developing new products that enable our users, customers and partners to work more efficiently, economically and in compliance with ecological requirements. This is the essence of our business,” says Aleksandar Ćosić.
ABB invests in people by training them to apply acquired knowledge more effectively on projects the company undertakes in our country and by adequately training end users.
ABB d.o.o. has developed cooperation with local partners and customers. It is responsible for the delivery, commissioning, servicing and maintenance of ABB equipment and systems, as well as adequate user training.
“The third pillar on which ABB is founded is the market, with which we also grow. It has become more mature than it was 20 years ago and more confident in the application of advanced technologies, giving us the momentum to move forward,” emphasises Ćosić.
CHANGING THE WORLD WITH TECHNOLOGICAL INNOVATIONS
— Throughout its long history, ABB has changed the world with its technologies, and it has spent the past two decades striving to bring these changes to Serbia.
“For over 100 years, ABB has been focused on innovation and the application of advanced technologies; on finding new, better and more efficient solutions, whether in industry or infrastructure. We help industries, infrastructure and households to use electrical energy more efficiently. Given that demand for this energy is growing constantly, new sources must be found or existing ones renewed. We are simultaneously developing technologies that efficiently use existing sources while contributing to the development of renewable energy sources by participating in the construction of new hydropower plants, solar power plants and wind farms, as this is the future of electrification and will continue to develop even more,” explains Milan Jevremović, adding that ABB plans to implement new technologies in everyday life, energy and industry in order to remain at the forefront of technological development.