Slovenia continues to distinguish itself as one of the region’s most proactive economies when it comes to aligning with the twin goals of the European Green Deal and the digital transformation agenda. The country’s business community, supported by clear governmental strategies and EU funding mechanisms, is emerging as a leader in sustainable innovation, circular economy models, and green tech deployment
Slovenia ranks among the top EU countries in terms of circular material use rate and waste recycling. From large industrial players to agile SMEs, Slovenian companies are increasingly integrating sustainability into core operations— not just as a compliance measure, but as a long-term strategic imperative. Leading manufacturers are investing in energy efficiency, green hydrogen applications, and eco-design, while the ICT sector is experiencing significant growth in green digital services, such as smart mobility, energy optimisation and sustainable cloud computing.
At the same time, the government’s commitment to the twin transition is visible through its Recovery and Resilience Plan, which earmarks over 40% of funds for green investments and nearly 22% for digitalisation. Public-private partnerships are actively encouraged, and an increasing number of Slovenian companies are expanding their R&D activities, often in cooperation with international partners, including those from the Western Balkans.
There is considerable potential for deeper collaboration with Slovenian companies— particularly in sectors such as energy, mobility, construction, and environmental services
he Slovenian example demonstrates how small economies can act as incubators of sustainable innovation. With a strong emphasis on education, research, and cross-border cooperation, Slovenia is not only preparing its economy for the challenges ahead, but also positioning itself as a reliable partner in building a resilient and forward-looking regional economy.
As Serbia and its neighbours seek to accelerate their own green and digital transformation, there is considerable potential for deeper collaboration with Slovenian companies—particularly in sectors such as energy, mobility, construction, and environmental services. These synergies could help turn regional ambitions into measurable progress, grounded in shared European values and a common sustainable future.