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Bridging Traditions Driving Innovation

Strong cooperation between Slovenia and Serbia is not only a testament to historical bonds but a foundation for future prosperity. The economic figures speak for themselves — with trade volumes surpassing €2 billion and Slovenian investments flourishing, the partnership yields tangible benefits on the ground

Ambassador Šešum, recently appointed to his post in Belgrade, underscores the importance of science diplomacy as a cornerstone of bilateral cooperation. His conviction that nuclear energy collaboration and the exchange of knowledge between research institutions will be pivotal for both nations speaks to a forward-looking agenda. Concrete steps are already underway, exemplified by the recent visits between Serbian and Slovenian nuclear research centres, reflecting a shared commitment to innovation and sustainable development. His emphasis on Serbia’s European path, framed within the broader context of rule of law and institutional reform, resonates with Slovenia’s steadfast support for Western Balkans integration — a perspective grounded in experience and political resolve.

Meanwhile, Danijela Fišakov offers an illuminating perspective from the business community. Under her leadership, the Slovenian Business Club has evolved into a vital platform that fosters robust business networks and facilitates meaningful connections for Slovenian companies operating in Serbia. The Club’s unique approach — balancing tradition with innovation — addresses the diverse needs of its members through a combination of classic gatherings, cutting- edge formats like speed networking, and focused discussions on pressing themes such as digitalisation, the green transition, and regional cooperation. In a global environment marked by economic uncertainty and shifting markets, the SPK’s role in supporting investment opportunities and nurturing regional ties is more critical than ever.

Both voices converge on a shared message: strong cooperation between Slovenia and Serbia is not only a testament to historical bonds but a foundation for future prosperity. The economic figures speak for themselves — with trade volumes surpassing €2 billion and Slovenian investments flourishing, the partnership yields tangible benefits on the ground. Tourism acts as a vibrant bridge, bringing people closer and enriching cultural understanding, while initiatives such as the Brdo-Brijuni Process continue to facilitate political dialogue and regional stability.

This edition also honours Slovenia’s cultural imprint in Serbia, celebrating 45 years of the avant-garde band Laibach and the vibrant Slovenian Film Days festival, which continue to captivate Serbian audiences and deepen cultural exchanges.

Supported by key corporate partners — NLB Banka, Triglav Osiguranje, Bristol Hotel and SRC — this issue highlights Slovenia’s enduring presence and the multifaceted nature of cooperation between the two nations. From sustainable business practices to cultural vibrancy, Slovenia and Serbia illustrate how shared values and mutual respect can create lasting impact.

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Comment by Zoran Panović

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