Nordic countries are becoming increasingly popular as travel destinations, thanks to their stunning nature, welcoming atmosphere, and unique experiences
As more travellers seek destinations that offer breathtaking landscapes and a sense of tranquillity, the Nordic countries—Denmark, Norway, Sweden, and Finland—are rapidly rising on the list of favourite travel spots. With their long summer days, captivating northern lights, and famously happy people, these countries offer an escape from the ordinary and a gateway to unparalleled natural beauty.
Recent figures from a survey conducted in Germany reveal that the Nordic region has now surpassed traditionally popular holiday destinations such as Turkey and Greece. Interest is also growing in other German-speaking nations, as well as in Belgium and the Netherlands.
The Nordic countries are emerging as a top choice for travellers seeking unique experiences, with their reputation for safety, nature, and high-quality standards playing a key role in this rise
According to the tourism analysis conducted by the Stiftung für Zukunftsfragen (Foundation for Future Studies), the region of Scandinavia has become an increasingly popular choice for European travellers. The analysis surveyed 3,000 individuals aged 18 and above in Germany regarding their travel preferences and behaviour. The results show that Scandinavia (Denmark, Norway, Sweden, and Finland) ranks as the third most popular European destination, with a notable increase in popularity compared to 2022, while other popular destinations, like Turkey and Greece, have seen a decline.
Professor Ulrich Reinhardt, Scientific Director of the Foundation for Future Studies, highlights the strong positive image associated with the Nordic countries. “Travellers often link the Nordic region with pristine nature, safety, high-quality standards, a welcoming atmosphere, and warm hospitality,” Professor Reinhardt explains. This positive image is further reinforced by the accessibility of the region, as many tourists opt for self-organised trips, taking advantage of the ability to drive to their Nordic destinations.
With their blend of modernity and untouched nature, the Nordic countries are fast becoming a favourite destination for travellers seeking both adventure and tranquillity
The growing appeal of the Nordic countries has also led to a surge in air travel options. Airlines have recognised the rising demand for Northern European destinations and have responded by expanding their routes. For instance, Eurowings has almost doubled the number of seats available for travel to Scandinavia compared to 2019.
New flight paths include a summer route from Hanover to Stockholm (Sweden) and a winter route from Düsseldorf to Kajaani (Vuokatti, Finland). Lufthansa has expanded its offering with direct flights from Munich to Trondheim (Norway) and Oulu (Finland), while Widerøe now provides direct flights from Brussels to Bergen (Norway), opening the gateway to the iconic Norwegian fjords.
