Last year saw the first and largest online and TV store in Serbia, Shoppster, begin its cooperation with the local association of Italian entrepreneurs – Confindustria Serbia – to strengthen the friendship with Italian entrepreneurs and Shoppster’s offer of Italian brands
I nterest in Italian brands and recognisable products on the Serbian market is huge, and this cooperation will ensure the regular growth of an already rich offer. Speaking in this CorD interview, Shoppster CEO Ljiljana Ahmetović doesn’t hide her delight about this new cooperation.
How does the introduction of a large offer of Italian products at Shoppster fit with the goals of this company?
As pioneers of the modern eCommerce industry in Serbia, our primary goal is for Shoppster to become a platform that gathers global brands and offers the widest range of products, a true “one-stop-shop”. Today, with over 180,000 products and 3,500 brands, we can state proudly that this goal has been achieved, and represents an integral part of the new eCommerce standards that we’ve set on the market.
Likewise, we want Shoppster to become a meeting point for new cultures, where our customers can feel the spirit of countries, nations, their customs and consumer habits. I think it’s fair to say that not many countries have contributed like Italy to the diversity of our everyday life, with its history, culture and traditions.
You have launched cooperation Confindustria Serbia. How is that going today?
Confindustria is our extremely important partner in presenting the unique spirit of Italy to our customers. Their mission matches ours completely: improving business cooperation and the business environment in Serbia, and selfless support of ideas, initiatives and development projects that will bring entrepreneurs closer to a wider audience. We are the first eCommerce company to partner with an association of this type, and it is wonderful to see the friendship with Confindustria grow.
As pioneers of the modern eCommerce industry in Serbia, our primary goal is for Shoppster to become a platform that gathers global brands and offers the widest range of products, a true “one-stop-shop”
Cooperation is not just about big brands?
Shoppster has everything an Italian company needs to reach a large number of customers and establish a strong market presence: a platform developed with a top-of-the-line Marketplace model; a unique shopping TV channel; and logistics on par with the largest European eCommerce markets. Our experience with companies at all levels, from small businesses to globally renowned brands, has established us as a “safe haven” for all Italian entrepreneurs wanting to enter our market.
What range of Italian products is covered on Shoppster?
Shoppster presents Italian brands such as Kappa, Campari, Lavazza, Olitalia, Bormiolli, Cremonini, Chicco, Schar, to name just a few. Italian fashion, home appliances, the best Italian wines and pasta – all imbued with the Italian lifestyle that we admire so much. For us, the most important thing is that we have brought our Italian partners into an environment that’s filled with the great trust that we’ve built on foundations of a fast, safe and reliable online shopping experience.
How are your customers reacting to new Italian products?
The reactions are more than positive. Our “Days of Italy” page on Shoppster. com, which is dedicated to Italian products, remains one of the busiest, and its offer will continue expanding, to our mutual delight.
I can conclude with great pleasure that we have, in a short period, contributed to better connecting our two cultures. As Shoppster grows and expands across the region, I’m sure that many more customers will discover the charms and values of the Italian lifestyle.